Importance of Color in Selection of Packaging Design

Author: Ajay Agarwal

Before we read more about the importance of color in packaging design, here are some interesting facts: 70% of the buyers make decision within 5 seconds and 60% people make their shopping decisions upon the packaging colors. Sure enough, packaging is the first thing your buyers see, and color is the first thing they look for.

1. Color – The Top Priority in Packaging

While there are several factors that influence how and what shoppers purchase, for several the choice relies on visual look of the product’s packaging. Of all visual aspects, the strongest and most persuasive seems to be color. Researchers have found that up to ninetieth of snap judgments created about the product are supported by color alone. Color is so a number one brand-plus in packaging – it's going to be the highest plus that customers use to find, establish and even choose a product.

So, what makes folks connect with some colors and not others? And more significantly, what will this mean for packaging design agencies?

2. The Emotional Impact of color

Does color have the ability to elicit emotions? English language is choked with expressions linking color to emotions. You'll be able to be "green with envy", see the planet through "rose tinted glasses", be "red with rage" or unhappy and "feeling blue". Most of the analysis into color a human feeling agrees that colors do have an emotional element.

While colors will have an emotional impact, they will conjointly signify feelings that became related to sure color groupings specific to packaging.

  • Orange, Yellow and Brown are all "warm" colors, they're conjointly gave the impression to be "Cheap" or "Inexpensive"

  • In distinction, the colors that folks go together with "High Quality" are Black, Blue, White and gray

  • Blue and White are the clear winners for representing "Trust"

  • The words "Courage" and "Bravery" show a reasonably even split between Purple and Red

  • The results for "Fear" and "Terror" are fully dominated by 2 colors: Red and Black

3. Gender and Age variations

People may have emotional associations to color but what relates variations between people? It seems that color preferences vary by gender which these preferences sure enough colors amendment as we age. Whereas folks could have completely different preferences, men and women conjointly understand color otherwise. Girls tend to admit to being a lot of swayed by change packaging than men and admitted to favorites, though men had a transparent leading favorite color – Blue. Most men dislike Purple and everybody’s main dislikes are Orange and Brown. Most packaging design companies in India understand this factor well and work accordingly.

4. Color ‘Context’

Just as necessary as understanding color with feeling, age and gender is employing a change the proper "context". Studies have shown that a successful relationship is joined to the consumer’s perception of the appropriateness of the color getting used for that individual brand. That is, will the color "fit" the merchandise or service being oversubscribed, for instance, a Yellow package for honey or lemon flavors and a Blue package for lotion.

These are some of the issues to require into consideration once considering sensible packaging and labeling design. A top packaging design agency in India will build a complete identity and develop serious equity through color, so a complete will virtually own a color or perhaps a complete class.