Important features for making an exhibition stand

Author: Farook Ummar

Exhibition is an important event to meet potential clients or customers for your company. It can prove to be the most exciting event if you have well-designed exhibition stands. An exciting exhibition design is a chance to create first impression on potential leads and grow your business at a rapid speed. Creating exhibition stands is an opportunity to create and develop an identity of your brand out of the screen.

There are certain prerequisites to keep in mind before creating an exhibition stand:1. Awareness of your brand: Knowing your brand and its motto is an important facet before creating an exhibition stand. Know the key values and objectives of your brand to communicate through the designs effectively. The basics being the logo, colors in the logo, the font, the tag line, the feel and tone of your company.

  1. Knowing the reason behind the exhibit: Contemplate about the main objective or purpose of the exhibition. An exhibition stand should emphasize and enhance the idea behind the exhibition. One should strategically look into the selection of the furniture, required floors pace, the lighting, the material and the finishing of the stands.
  2. Communication through the stand: Naturally, the exhibition stand communicates the message of your company, hence, make sure the design is formatted in a way which is easily processed by the audience. An easily understandable and precise information should be printed on the exhibition stand. A sophisticated message goes a long way in making an impression than a long essay.

With attention to these details, the exhibition can be made a memorable event for your audience. Later, even if they stumble upon your website, they will recognize your brand and recall the association with your company that you had displayed through the exhibition stands. Brand Me Advertising is an advertising company in Dubai. Brand Me Advertising has a valuable experience in designing and building exhibition stands which create a lasting impact on the client’s audience. We are one of the best outdoor advertising agency in Dubai. We specialize in custom made, modular and shell schemes etc. including installation services, giveaway gifts, POS and structural fabrication etc. We ensure that all the minute details of logistics are taken care of for making your exhibition a success.