The Top Benefits of HTML5 Digital Signage

More than providing stunning displays, HTML5 digital signage devices and presentations allow for higher impact and media rich displays that go beyond what other dynamic digital displays can offer. As technology advances further, integrated capabilities are also becoming more commonplace, such as in the case of modern web technology and digital signage platforms. These developments allow for more compelling digital content and have given rise to new methods of promoting brands and taking care of customers. The following are just some of the many major benefits of using HTML5 digital signage:

• Viewing video on the web used to be a hit or miss nightmare. If one wanted to play video online, there used to be only one option—that is, to install Flash. While this floated well for end users as a decent technology for playing video online, some of today's devices (particularly Apple devices) don't offer Flash support in favor of more open formats. This effectively limits video playback on Apple platforms, limiting places where your content could play on using Flash. HTML5 videos, on the other hand, open the door ever so widely for delivering video content across multiple platforms. They run on all kinds of devices so you can be sure that your customers get your message, so matter what technology they are using.

• Using HTML5 also means dynamic content delivery. You can pull data from a single database for display on your digital signage. This means automatic updates on your display content, even when you are on the fly. This will also help you track the performance of your sales team as almost anything that you can store in your database can be used in your content delivery. Now that convenience was not available before.

• HTML5 technology also allows for efficient touch interaction, which is quite significant especially with the advent of touch devices. Web technology can now be used to deliver extremely interactive content, allowing for better consumer engagement and in turn, better satisfaction as they consume content in a more tailored, personalized, and creative manner.

With interactive, fun, and creative content, you can deliver satisfying experiences to your target users. Consider deploying HTML5 digital signage for your business today and see the difference.

About The Author:

This article is written by David Kyalo, a successful technical writer. He is interested in and fascinated by technical topics. He writes unique articles on touch screen technology and specialized in finding practical touch screen software solutions.