Color Credit Card Receipts as a Marketing Tool

Receipts are something that every customer expects when they purchase an item at the store or goes out to eat at their favorite local restaurant. As a business owner, it is important to watch the details and do something different that will set you apart from competitors in a creative and unique way.

After every transaction, you are used to seeing a white piece of paper with faded print on it giving you a snapshot of your purchase but what would happen if you got this same item in color? This would probably stick with you longer especially if the ink were clear and sharp and there was a logo or message from the company that made this receipt different from all the others. These types of details are quickly noticed and remembered by customers who have a variety of shopping options to choose from.

Marketing is the art of putting together creative ideas that help build a customer base for the business whether this is on radio, TV, flyers, mail-outs or small details that happen inside the store. Generally, the methods are applied to display shelves, sales and flashy signs but sometimes changing the smallest detail can make a big impact whether the customer is new or has been coming to your business for a while.

It may seem very small to change something as simple as the receipt paper but you may want to take a closer look at the paper you are using and the manufacturer you are buying it from. Not all paper products are created the same with some being distinctly more eco-friendly and reliable than other brands because of how they were made and the techniques used. High quality thermal rolls are designed to use heat to ‘print’ the text on the paper instead of a traditional ink cartridge which cuts down on the supply overhead costs and is much easier to use on a daily basis. When you run out of paper then you just have to replace the single roll without having to worry about lining it up with the ink ribbon or whether it will fit the machine.

Companies can purchase high quality thermal rolls from reliable online vendors in a bulk quantity at an affordable price and in the color of their choice. Select from the standard inventory or choose to customize with designs or wording such as ‘Thank you’ on the front and back of your receipts. This gives you a marketing edge over another business because the customer will be surprised at the ‘non-white’ receipt and the visual image will stand out in their memory. Marketing is all about building that visual impression so that when they need to decide where to go next time, the customer will immediately choose your company because that comes to their mind first.

Credit card receipt paper seems like such a small thing to consider when there are so many other things that you can change but remember that by changing this to a high quality product, you will save money and generate a more favorable image with the customer. That is a low price to pay for an item that the customer will take with them when they leave the store and while it may eventually be thrown away, the color and logo will stay in memory.

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