Generate More Business Through Leaflet Distribution

Author: Pradeep Dabas

Over the years it has been observed that one of the most effective ways of promoting a business is to drop leaflet to prospective customers’ doors. Leaflet distribution can really be very productive for grand openings or special promotion. This mode of advertising doesn’t cost dearly yet the benefits are substantial and comparable to those rendered by other forms of promotion, publicity and marketing. Be it the launching of a new product, brand promotion or targeting a specific area, Leaflet Distribution serves the purpose efficiently and economically.

Benefits Of Leaflet Distribution

Direct marketing enjoys great acceptance and popularity in business fraternity in any part of the world. It is able to create a direct impact, and this is the reason why Leaflet Distribution is preferred as a promotion tool. Listed here are a few benefits of Leaflet Distribution.

  • Reliable & Effective: When handled by professionals, door to door leaflet distribution works as an effective and reliable means of marketing and advertising. Not only does it ensure that your message reaches the potential customer, but is extremely cost effective as well.
  • Printing & Distribution: A leaflet distribution company usually takes care of the designing, printing and distribution of leaflets. They can build a marketing campaign from scratch and thus provide a cost effective way of advertisement to a business with a modest marketing budget.
  • Tracking Leaflets: With growth and advancement in technology, tracking leaflet has become easier. With several online companies emerging into the domain, tracking a leaflet distribution advertisement has become easier. Features such as online reporting, video monitoring ensure that the advertisement reaches only the right people.
  • Editable: When compared with other forms of advertising, editing a leaflet is far convenient. With constant monitoring you can easily identify any deficiencies and suggest improvement to the ad campaign.

Leaflet Distribution Method

Generally, two methods are employed for leaflet distribution.

  • Solus Distribution: When leaflets are delivered by door drop teams with no other advertising material, it is termed as Solus Distribution. The marketing area maybe mapped according to the postal code, council or parliamentary boundaries. A solus distribution method usually incorporates:
    • Checklist: Where a checklist provided by the customer is returned to the client after completion of door drops.
    • Newshare Distribution: One of the most cost effective methods, Newshare distribution makes use of leaflets that are distributed with the newspapers.
    • Shared Distribution: Is usually a distribution method that includes both solus as well as newshare distribution.
    • Mail: To target business owners, a leaflet distribution company may use the option of delivering leaflets via mail.

    Quicklinks is a one stop advertisement. Based in Ireland, the company holds expertise in designing, printing and distributing leaflets and other forms of advertising means. You can avail the services of the company for logo/flyer/leaflet design, printing and distribution. For more details, you can log on to http://www.quicklinks.ie.