The original way of advertising!

In any business there are stamps. Creative process - is no exception. Although seemingly a paradox: creativity and stamp.

But, nevertheless, there are stamps and so-called criterion or creative, or creators. Call it what you want, the term "creative" in the international language is in flux. Maybe not at all accustomed. Wait and see.

Whatever it was, the cliché "unique" advertising ideas exist. Fellow creative department - he's also a real person. And often follows the path of least resistance. Where you can work less - less work. Why strain when there are "universal" recipes?

As an example of stamps in advertising, we decided in your presence to "promote" something is still not advertised, granted or deliberately losing.

Searched long. Exhausting matches, toilet paper and bakery products, which have already been touched its pernicious breath advertising, stopped at each familiar because of extreme inconvenience to use the classic tin opener Soviet times. The same one mass, with a wooden handle, which is still lying on the shelves of hardware stores. And no one, mind you, they do not advertise. Correct unfortunate omission. So how to "promote" can opener? Path First - "Unicum". Goods are contained in its structure something special, unique and amazing - the fruit of years of stress best minds cutting edge of world science, discovery changed the world. But nothing in the opener is not in sight, you will object. This is something just does not matter. Even good, what is not. Nobody. Suppose that in the very opener with wooden handle embodied patented miracle formula Sigma effect. Sounds? Sigma effect is already used in advertising washing powder? Do not be scared. Change the letter and word, let it be unique Epsilon technology. So opener produced by unique technology Epsilon! I was always worried about the fate of alpha-carotene. Provitamin. Not "about vitamins" and "pro-vitamins" - one word. Anyway, these terms have something so mean. Ceramides remember? A nanosomes? A proretinol who always somehow "A"? I'm not talking about soda-trieffekte or bread crumbs Sortie (they are now, by the way, the war - the intensity of granules is struggling with turbo-crumbs), or on such masterpieces as the expert system Microdermabrasion. But the true pearls - it hlorinol. Note, not some banal bleach and hlorinol. And this despite the fact that hlorinol of them - the most honest, he's just chlorine, which came up with a beautiful new name. Second Way - "Guarantee". Opener has a shelf life? She is eternal, as you know. Especially if the handle is not made ​​of wood and steel and is integral with a knife. What's wrong with this opener can happen in a year, two years, ten? Nothing. Declaring: Unique opener - 100 years of warranty with the rules of operation, otherwise we will refund the money. You or your grandchildren. Third part - "harmless." While the first we declared the presence in the product of a unique ingredient, now vice versa. We assure the buyer that the goods of a particular product are completely absent. For example, a loaf of bread to write "No cyanides, 'and that's it. It is clear that all the other rolls, on which nothing is written, also without cyanide. But it's only you and I understand. Vegetable oil with a proud inscription "No cholesterol! Since vitamin D! »Met? And, most importantly, very true - absolutely no cholesterol and vitamin D. For no false advertising pull impossible. Rivals cry. If we write, we have no cholesterol, so they like? Now go directly to our product. Let opener will not contain, for example, strontium isotopes. And what? Clearly and vividly! In our opener because no strontium isotopes. Super-opener - a unique fusion - without strontium isotopes! Way fourth -"Recommendation." There is still easier. We incorporate some legal entity with a scientific bias in the title. Real newfound status bureaucratic structure may be any, let it be, let the NDA or ELN, yes, in the end, with an authorized capital of JSC in rubles. That turned out we have on paper (of course, only on paper) unincorporated business, although it is too much, ANO "." The letter "B" stands for letting "innovative." But it is only we know. And you thought "Russian"? Well myself and believe further dissuade will not. You're thinking that "NO" stands for "Research"? Well, well... What then? Then in advertising our write in large letters: Opener recommended best specialists. Notice of any unincorporated business, sorry, ANO word. Lied? Not a bit! True. In the end, we can always produce the best specialist of the Institute, in combination and its founder - the janitor uncle Vasya. "The phenomenon of Pinocchio." We hire an animator and character with a paint tin wooden nose. Voice actor of his cheerful voice logs. Depict the size of a skyscraper opener and run it to fly over the metropolis, also certainly with skyscrapers. That covered half the sky. And then simply imprinted in the very center of the city, so that by standing at the landing site buildings only horns and legs. Major metropolises are no strangers, they generally advertise crippled: that cigarette packs are flying, the sun closing, the bars with chewing gum, and even the size of a beer can Everest. And the slogan is the same worldwide and space, something like "Dawn of the key coming!", Or better yet patriotic aggressive - "Attack of the key", "Our response to Chamberlain," or something like that. Seriously, any creative task unit is a "withdrawal" from the standard eradication in itself any stamps. The creator or creator, as you like - by definition "fresh head." And the money he paid for a fresh mind.

Devin is a basically Advertiser. he has many remarkable advertising agencies in pakistan projects and advertising agencies in karachi on her behalf. After many successful projects he runs her own Advertising house and also advertising agencies in islamabad he uses to write articles in many newspapers and magazines.