Tried and Tested Internet Marketing Toronto Strategies

Internet marketing Toronto companies have become successful because they know how to reach out to customers without being overly aggressive. If you have a website but it is not drawing enough visitors, you may want to try the following marketing strategies that companies have been using for a long time.

Make it Personal

Among SEO Company Toronto and elsewhere, they will tell you the key to winning customers over is to make it personal. That is, the tone of your website’s sales pitch needs to be "me to you" instead of "company addressing millions of customers". In this case the correct marketing approach is to construct each sentence so it addresses a person so the individual reading it can relate and be more interested.

Aside from making it more personal, provide as much assistance on the website as possible. Don’t assume that because you’re familiar with the website’s content that everyone will be, so it’s a good idea to incorporate a FAQ. This should prove especially useful if you have a new product or service: by answering their most common questions here, you will reduce the chances of misunderstandings, complaints or inquiries.

Make Life Easy for Customers

There are several ways to do this, and one of the simplest is giving them the option to increase the size of the fonts so it’s easier to read. This is going to be particularly important when it comes to mobile devices since the display screen is smaller.

Another way to make life simpler for your prospective customers is to use images, audio or video in lieu of long text. Rather than force web users to read a long copy, you can use images or a short video to show how your brand works and why it’s different from the rest. If you’re promoting or selling an app, a video demonstration will definitely come in handy.

You don’t want to overdo videos of course, so use them only when appropriate: if you’re running an online store, thumbnail images of the product is more practical and actually works.

Lastly, a web design Edmonton service will always make sure your site’s privacy policies and terms and conditions are readily accessible. Furthermore, all your emails and newsletters should include an unsubscribe option and a link to your privacy policy on your website. It is these kinds of steps that will build trust and develop customer loyalty.