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Corporate Space Branding. Corporate space branding is done to promote the brand internally, where values, mission statement of companies,etc are exhibited in attractive fashion. Applying brand values consistsof maintaining a uniform voice of the company,which can help to improve wellbeing of the company.

In fact, workplace branding enhances the experience of employees, associates and stakeholders and can support the success of the business, reinforcing the external brand message through the organization’s ambassadors – the workforce. Ultimately, when implemented and supported in the right way, as part of a wider strategy, the benefits of a branded environment are powerful and far-reaching. They include enhanced employee satisfaction, retention, attraction, increased productivity, and a better understanding of an organization’s overall philosophy.

What do we mean by environment branding?

We are talking about writing a story through visual metaphors, copy, companies merchandise or products. A story that will reach out and help to have a handle on the company. Just like a movie trailer does, it explains gives a brief idea about the movie’s plot in a short time span.

Reason for doing it – As mentioned earlier, there are a few salient features in corporate space branding. An irreplaceable image is built which stickstothe minds of existing clients, potential clients and the visitors who come in the company for a variety of reasons. That image will motivate them to go and sign deals with the company, because they are impressed. People who visit the company for business related work keep an eye on the office ambience, how it is decorated or is it decorated in the first place or is it the usual clichéd paintings nailed on the walls and etc. Then an image is generated in their minds and that image spreads graduallyin the corporate industry in the form of office gossip, if it is delightful, visually appealing;more like the saying, first impression is the last impression.

Brand image–This is an important part of corporate space branding. Brand image is built on what the clients&customers have experienced on the basis of their purchase time, while conducting business with them and also advertisements and numerous additional ways. Brand image is also forged in corporate space branding, where just the name and logo of the company is not placed randomly on the walls, but many things come into picture.A proper planned layout is executed based on the needs of the company.

Make the meeting room less serious–Where are your official and vital meetings held? Transform meeting rooms into fun and creative meeting spaces for brainstorming sessions. Set this space apart from other spaces in the office so it is an exclusive experience and something to look forward to when "We are scheduled for a meeting" is said.

It might be challenging to craft a space that fits your brand and company personality, but you might just see a creative revolution in your company’s thought process. There is nothing to lose and a lot to gain when transforming your office into a creative environment. What will yours look like?

Interics is a multi-disciplinary design studio engaged for last two decades in Brand Image Building for clients of various genres with a strategic footprint in space and environmental designs. We hold expertise in corporate space branding and use it to deliver optimal solutions to you. Visit website for more details.