The Importance Of Food Packaging

Food plays an essential role in life of living beings. With the development of material and technology, people have developed higher need for food supply, giving rise to a demand for storage and transportation of edible products. This necessitates the requirement of packaging systems to allow products to sustain longer in the market. Generally, food packaging has three basic advantages: transportation, protection and promotion. We are giving below the main importance of custom food packaging:-

Prevent food from spoiling

Food safety is the top priority for human beings and products within the quality period do not harm their health. Therefore, we apply food packaging materials & technology to prevent these items from physical, biological or chemical variation starting from its manufacture till its selling to the consumers. For example: "Tetra Pak" counts for a high market share of drinks packaging. All this is possible due to technology that uses aluminum, plastics and paper as barriers against light and air. This Tetra Pack can largely extend the food guarantee period. Proper packaging will no doubt keep food fresh as well as nice to enjoy.

Ease the transportation

We can find many types of food packaging such as boxes, poly bags, cans, bottle, blister packs and the like. We use these different containers because it significantly eases the difficulty of transportation and prevents food from getting in direct contact with water, air, or pollution. Normally, people use bags for bulk food and bottles for liquid items.

Promote the products

Besides using eco-friendly materials &suitable forms, food packaging design is important as well. It helps to promote your product as well as increase your sales performance. The elements of its design include pattern, color, fonts and wording. A successful design makes full use of these elements according to the feature, shape, and performance of the product, thereby attracting consumers to buy.

Let us take an example.. In terms of color, we consider that gold stands for "loyalty and luxury" while red implies "passion and love". There are two boxes of same chocolate in same packaging design except for the ribbon: one is tied with an exclusive gold bow, while the other is decorated with a beautiful red ribbon flower. As per the sales results declared online, it has been revealed that second item is more welcomed and has won better selling response during the Valentine's period. The seller is well aware about the conventional thinking of people towards color and hence, succeeds in increasing seasonal sales.

With regard to wording, it also has a great influence on custom food packaging design. Besides basic and required product information, companies can always opt for printing distinctive words like slogans to incentive purchasing. For example, a bag of food with its package boldly printed as "capacity increased at same cost" would be sold quite easily. Never ignore the magic of these words; it can certainly grasp the subtle psychological reaction of the people towards discounts.

From the above cases, we came to know that exclusive and unique food packaging design creates great impact on the minds of consumers. To know more about clamshell food packaging, visit SouthPack.com.

About The Author

Megan Jones is an expert in modern industrial packaging systems who also loves to write many interesting articles and blogs, helping businesses in making the best choices for their manufactured products. She recommends SouthPack.com as the number one name to trust if you are looking for plastic packaging manufacturers in the US.