Opportunities For Freshers in Advertising Industry

Due to growing competition in Advertising sector, there has been an unprecedented rise in job opportunities for professionals, especially the freshers. The advertising industry thrives on fresh concepts and ideas. It is due to this fact that Advertising companies look and value freshers as much as they prefer experienced ones. From large to small, most of the advertisers today seek for professionals who can come with new, out of the box ideas. If you think you have the ability to think beyond the conventional, there is a new career opportunity waiting for you.

What Does Advertising Industry Offer To A Fresher?

Advertising is all about the promotion and marketing of a concept, product or service. The players in the advertising industry are responsible for connecting their clients with their customers by implementing innovative advertising practices through medium such as radio, television, print, internet, etc. The scope and size of advertising agencies usually differ. For instance, big companies have wider management and several departments, and thus have job opportunities in the fields of marketing, video production, copy writing, event management, client servicing, television and film editing, direct marketing, etc.

Generally, freshers are hired for trainee jobs or junior executives by the advertising companies. As trainees, they understand and learn about the work, interact with clients to know their requirements, find new business opportunities, understand the various modern tools and software, and so forth.

What Is Expected From A Fresher In Advertising Industry?

The fresher should have exceptional communication skills, convincing power and passion towards learning. For a fresher, working in Advertising industry is like having a new, amazing work experience every day given that he or she has the zeal to remain updated with knowledge, current affairs and of course is extremely creative.

Creativity: The Essence of Advertising

In the field of advertising, everything is secondary to creativity. The creative professionals are in fact described as the backbone of any advertising agency and this explains the need to infuse creative and fresh ideas as extremely critical. Evidently, in advertising, you can excel not by experience but by the virtue of great ideas.

The creative department of an advertising agency is managed by Art Directors, Creative Directors, Copywriters, Scriptwriters, Graphic Visualizers, Photographers, etc. The job in this department is to visualize and verbalize the specific concept, product or service. Thus, even graduates from general streams who are creative and have knowledge of designing packages such as Photoshop, Coral can be absorbed easily in this department specifically.

In a nutshell, a fresher can look forward to a lot of exciting career opportunities in the field of advertising. All that is needed is the capability to think different and out-of-the-box