The Things Which Keep In Mind While Selecting The CRM For Your Company

Author: Rajan Kumar

CRM softwares are intended to help track interactions with current and future customers for the entire organization. Client Relationship Management is a the combination of business processes and supportings technologies that support the key activities of targeting, acquiring, retaining, understanding and collaborating with customers.

In market there are so many CRM software available. And these are updated day by day with the advancment in technologies. While selecting CRM for organiztion you should concider different aspects which can be implemented in isolation from each other and these are -:

Operational CRM - provides support to "front office" business processes, including sales, marketing and service. Each interaction with a customer is generally added to a customer's contact history, and staff can retrieve information on customers from the database as and when required.

Collaborative CRM - encompasses the direct interaction with customers. This can include a variety of channels, such as internet, email, automated phone (Automated Voice Response AVR). It can generally be equated with "self service".

Analytical CRM - analyses customer data for a variety of purposes including design and execution of targeted marketing campaigns, specific customer campaigns, including customer acquisition, cross-selling, up-selling, retention. It also includes analysis of customer behaviour, management decisions, e.g. financial forecasting and customer profitability analysis, prediction of the probability of customer defection.

Tetra Information Services Pvt Ltd provides solution for CRM system. Tetra CRM allows customer to start working from day one with minimum upfront investment which can keep on increasing as the company grows. And need not worry about the costly installation and maintenance of Hardware, Software and related infrastructure. It is most robust, secure, scalable and works across-platform. Tetra.com also helps customers to assess their CRM needs based on company, size, competitive environment and strategic goals. These CRM Solutions are provided using vtiger CRM and Sugar CRM

Vtiger CRM is an Open Source Customer Relationship Management Software built on LAMP Stack. It provides enterprise quality enhancement utilities such as vtiger outlook, thunderbird and Office Plugins.

Sugar CRM is the world's leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. Sugar easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM's open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships.

Features

Customer Management Systems improve interaction, efficiency and effectiveness when acquiring, supporting, selling and managing customers. CRM benefits companies to benefit from marketing campaigns, faster sales cycle and improved customer service.

  • Sales And Marketing Automation

  • Email Integration

  • Analytics

  • Invoicing, Payments and Dispatch Details

  • Project Management

  • Customer Service Portal

  • Knowledge Base

For over a decade companies have used CRM to meet challenges like competitive business, innovation and advanced resource utilizations. A 360 degree view of customer interaction history ensures consistent customer communication and raises customer satisfaction. It also allows businesses to detect early warning signs of competitive advances.

http://www.tetrain.com/customer-relationship-management.html