Attract new customers and keep old ones with extensive marketing tool modern POS provides

Time has come when the merchant whether it is retail or hospitality business has to work closely to own customers with constant focus on keeping loyal customers and brining new one. And the modern POS must have extensive functionality in order to know about customers purchasing behavior and preferences, create eye-catching marketing campaign basing on customers preferences and notify them about it though all possible channels.

A blend of stationary and mobile POS system helps complete customer transactions at any time anywhere, to allow the sales representative assist the shoppers on the floor or at checkout queues. However, the need of the hour is to get the customer data such as contact details, transaction history and so as to understand their preferences, their buying patterns and these information will help to serve them better, also keep them closer and acquire new customers.

Importance of Modern Point-of-Sale System (MPoS)

Real-time customer data- Managing customers using real-time customer data is becoming increasingly challenging in the current market scenario where a business has to meet an array of challenges to retain the current customers, lure new customers and also stay ahead of the competition.

Analyze transaction history- Analyzing the transaction history will show how many times a customer made a purchase, number of items ordered in each purchase and so on. Additionally, it also lets the retailer know the preferences and the buying pattern. By integrating a Modern POS system, the retailers can keep in touch with customers, send them vouchers for their anniversaries and so on.

Customizable and cloud-based Modern POS systems- It allows the retailers to manage not only the cash flows and payments but also enable the collection of customer data at the checkout points. The data can be used to engage and converse with the customers so as to create a unique shopping experience.Remember that a right POS system generates customer details that can be used for loyalty programs. The details of a customer should be accessible in report format that can be easily exported to MS Excel spreadsheets. Integrating MPoS is not difficult, however to make it a success a retailer needs to integrate a foolproof marketing strategy. Here are a few pointers that a right and reputed POS software will contain.

Loyalty points can be tracked for reward programs- MPoS allows the customers who shop with a particular retailer regularly to accrue brownie points each time they make a purchase. Once the accrued points reach a certain number, allow them redeem the points and also give them a loyalty bonus.

Superior marketing modules make it easier to create brand awareness - Newsletter is a simple way to let your customers know what is happening in the business world. Integrating MPoS makes it possible to send customized newsletter about the organization to the loyal customers as well as the prospects. Newsletter is a powerful way to create brand awareness.

keep track of the order history- The order history of a customer will display his tastes and preferences, the buying pattern and how much he is willing to shell out annually in your physical or e-store. The marketing team can analyze the data to design an exclusive program for the customers. The exclusive program can be invites to events, special discounts, pre-release information which are normally not offered to the average customer.

Building a strategic relationship- When a right POS is implemented, it enables the marketing and the sales teams to work in tandem to formulate strategies to build a healthy sales funnel, marketing campaigns keeping in mind the preferences of the target audience. Engaging with the customer makes them feel wanted and special.

Leverage technology to offer more value to customers. Retailers should remember that it’s their customers who were instrumental in getting them to their present position.