How to make career in digital marketing industry?

Digital marketing industry is growing every day in size and revenue. The reason is obviously it’s increasing demand. Any business that depends on online customers for survival can’t actually avoid using digital marketing services. It, in return, is creating new opportunities for individuals looking to make their career in the industry.

There are several sub-segments of digital marketing industry and today all they all individually have grown so big in size they are very often termed as separate industries in themselves. For instance, SEO, PPC, Content Marketing and Social Media Marketing. They all are considerably bigger in size now and industries in themselves. In such a scenario, it’s the high time for individual looking to make a promising career in digital marketing world.

So what all are required to enter this growing industry?

There are no specializations required in one’s academic education to enter online marketing world. It only requires one to undergo training on the subject they want to specialize in. For example, someone looking to make a career as SEO executive, training on SEO is all required and for more someone looking to be a PPC expert, training on pay per click advertising is required. No matter what stream graduation was done. So much so that if not a graduate, not a problem.

It’s all simple, if you are in say Delhi, search Google for seo training institute in delhi or seo training in delhi and find the a few institutes offering such training. Visit their website find information, shortlist some of them and call them up or visit them individually if you can. Talk about the prices, facilities, and placement opportunities, and join the course. If you are looking for smo training course, repeat the process above with smo training as your research term.

While making your decision for an institute, make sure to ask them whether they offer any practical exposures or not? Yes, it’s important. Learning from theory can make give you the knowledge about the topic, but it will not make your job ready. You need to have practical experience to be ready for job. Most importantly, a practical experience or exposure to what you get trained on is required to have confidence. When you do something yourself, you actually know how it works. The story is different in the case when you do not get practical exposure and be content only with theory sessions.

You can also find companies who hire freshers as interns and offer training of digital marketing. It would be best approach to learn online marketing. Because in the internship program, you get more of practical experience and less of theory. And when you know the concept by working on it, you are always ready for the job. You will have confidence to appear in the interview and win yourself a job in the digital marketing industry.

To sum up, a training institute focuses more on theory and less on practical while an internship program does the opposite. It’s better to go for on-job training rather for just a course laded with theory session. While doing your research, take note of it.