Seven Significant Elements of Website Maintenance

Your website is the gateway for business and you need to keep special attention on the performance of the website. With the advancement in Internet technologies, it has become easy for businesses to reach out prospects and customers. The Internet has become the largest platform to spread business message to prospects and clients. If you have just a website, it might not be enough. Over time, it can become obsolete and irrelevant because of the changes in technology that are emerging to enhance user experience. This puts businesses that overlook website maintenance in vulnerable position. And, over time competition could beat them.

By maintaining your website properly, you can ensure your prospects as well as customers will stay engaged by taking care of seven significant elements in website maintenance.

1. Declutter

As part of website maintenance, we recommend the following measures for your website. Check for the justification of the features that you have in your website. These include plug-ins, widgets. Etc. Make sure that you keep them in your website provided you use them frequently. It is absolutely necessary that you maintain clean structure of your website.

Of course, when designing and developing the website you would have paid necessary attention with respect to this point. Nevertheless, in course of time your website might assume cumbersome. Therefore, it is necessary to make sure to have it clutter free.

2. Content

Content plays an important part in making your website reputable, which will have beneficial effect on your business. Prepare editorial calendar for posting content at fixed time intervals. Post the content without fail.

Further ensure you update the content, periodically, for example weekly, bi weekly or as per the requirement of the business. You need to ensure quality of the content.

Content should be relevant to the domain and updated. Make sure it is unique and original.

3. Quality of links

It is important ensure the quality of the inbound links. Use W3C’s Link Checker or Site Valet’s Link Service, any other tool you're familiar with. If you look at the webpage content and the URL, you can judge if the links are relevant to your site. To have links that present irrelevant pages for your visitors is not good. Therefore, you should disavow such links.

It's also important check for broken links. Such links are harmful for your website from SEO standpoint.

4. How fast is your website?

This is an important factor for ensuring quality user experience. Website visitors look for information that’s helpful. If they do not get the information within a few seconds, it'll frustrate them, and they'll leave your site immediately.

5. Make validation scheduled

It is important to validate the quality by using tools such as W3C's HTML, etc. Make sure to validate the quality of the website based on a schedule. If any errors are found, they should be fixed immediately.

6. CMS

If you use Content Management System (CMS) or scripts (PHP, etc.,), make sure that technology is updated. Look for updates in any from the parent company (technology). It is also important that your web host should be updates such as incase FTP and database on the server.

7. Mobile compatibility

The growing number of smart phones and other technology gadgets has led to search engines like Google to assign great importance to mobile compatibility. Use Google mobile friendly test. Go for responsive web design.