5 Advantages of a Mobile Optimized Website

Author: Manoj Mehra

World has evolved so has technology, but the thing that has evolved the most in the last five to ten years the most is the way we access internet. But now since the advent of smartphones and tablets people find it more convenient to open a website through there tablets or the ubiquitous smartphone, and if in this day

and age your website isn’t optimized for mobile use then you’re living in the world of ten years ago and that isn’t a good thing now is it, and other than endless reach having a mobile optimized responsive website has many advantages and some of the most important ones we’re going to discuss today, so what are we waiting for lets do it.

  1. Unparalleled User ExperienceYou sure must have experienced this, a friend sends you a link via a text message on WhatsApp or any other texting app and when you open it all you see is overcrowded jumbled set of non-sense, and hence there goes your prospect customer annoyed with a bad impression of your company on his head.
  2. Increases Average Time Spent on the Website.Time is of essence especially when you’re dealing with the fast world of the web-sphere. You really have a limited amount of time to capture a website visitors attention, and when it comes to mobile devices it is more so because your future customer might just be on the go while visiting your website.
  3. Websites Load FasterSpeed is very important because as discussed above time is of the essence when treading the treacherous paths of the online world. So technically speaking if a normal website which isn’t optimized for a mobile device might take ages to show up or the worst case scenario it might not load at all.
  4. Improves Mobile SEOWhen we talk about Search Engine Optimization, only one thing comes to our mind "GOOGLE". Google is the king and we’re all its slaves when it comes to SEO whether we like/want it or not. If His Grace Google wants it I’ll do it.
  5. Stay Above Your CompetitionThere is a hundred percent chance that your competitors are already ahead in the game by having a shiny new Mobile Optimized Website. Out of top 250 retail websites 75 companies didn’t have a mobile ready website. Even if we assume this is a high number but if we look at certain industries they are pretty fast and progressive in this regard.

As discussed above, mobile websites can really help your business acquire more clientele and hence increase sales. Lets just let you ponder over these two points to conclude our point here:

1. If the page loads even a second later it can reduce the conversions by 7 percent.2. Suppose if an e-commerce website makes $200,000 per day a one second delay in page loading can cost you 5 million in lost customers every year.