Things to Expect from a Good Real Estate Website Design

For most of us, the first step towards buying a property is to go online and conduct an extensive search of properties available in the desired area. Hence, for an agent or a broker, the first point of contact with a potential client is their website. For this very reason, every broker/agent is looking for such real estate website designs that are appealing to the visitors, help in providing the desired information easily & quickly, and able to generate a good amount of leads. Some of the important attributes of a good real estate website design that you as a broker or an agent must look for are discussed below.

Ease in Setting-up & Editing the Website

Setting-up a website may take only 10-15 minutes or you could end up wasting a lot of time just to understand all the tabs without achieving anything. Editing content, layout, pictures, colours, fonts, background, forms, footer/header, etc. must be intuitive so that you don’t need an expert at every turn. Setting-up process will be different from one vendor to another (depending upon features), but it should be simple enough that anyone could do it.

Attractive & Rich Themes

The quality of themes varies significantly depending on the cost of building the website. Customised websites, generally, will provide you better themes that beautifully integrate features, content, photos, etc. according to your preferences. In other cases, you’ll be stuck with limited number of themes to choose from that may or may not work for you. In any case, they are comparably cheaper than custom-made themes and could provide good value for money.

Lead Generation & Management Capabilities

The main objective of creating a real estate website is to generate leads and it’s imperative that designing allows easy lead capture as well as management through a good CRM tool. Lead capture forms can also be customised to add new fields for fetching better data which will be used by a CRM tool for taking relevant actions as per your instructions. A website design that provides seamless integration between lead capture forms and CRM will ensure that you’re up-to-date with the status of every lead.

Web Design that Supports SEO Efforts

There is an important relationship between search engine optimization and the architecture of a website. Indexing of web pages by search engines get affected by the design of a website (positively & negatively). Though responsiveness is a factor in SEO, but there are many other designing related factors that impact the ranking of a website. A website with a good design help users to easily navigate through web pages to find relevant information. This enhances user experience that consequently leads to better conversion rates and rankings (time spent by users on a website is a ranking factor for Google).

Please Visit here if you are looking for such real estate website designs that are appealing to the visitors, help in providing the desired information easily & quickly, and able to generate a good amount of leads.