How to Add Value to Retail Spaces

Attention to detail is very important when it comes to designing retail spaces. Retail space interior designers and decorators emphasise that adding value to your space can draw more traffic and boost sales.

What additions or planning can you include to boost the value of your retail space? Read on for suggestions:

• Pay careful attention to the layout of the store. Do you have the best display positioned on the right of the store or at the entrance? Studies have shown that although most customers turn their eye to the left side first and then right they eventually settle towards the right side and start walking in a counter-clockwise manner around your store. So, make that right side very attractive. Put the best wares there, and make it look and smell good.

• Add value to your retail store design by creating some breaks. Retail space interior designers and decorators point out that customers don’t like walking across long stretches, and tend to lose interest and attention. You could create some display or signs at regular intervals for customers to stop and check out the display. A retailer can also create a special sampling area where you can allow customers to taste, feel or touch certain products. This sampling nook not only provides a nice visual break but also creates an area of interest because people tend to huddle at this space.

• Assess your brand philosophy. If you are a store that sells antiques or knick-knacks related to our art and culture, you could have wallpapers, prints and textures that create an ambience that is line with the products. You could place brass urlis or hang brass bells, have pillars reminiscent of temples etc, if you are a handicraft store selling artefacts. On the other hand, if you are a fashion apparels brand aimed at young adults, you could have colours, patterns and textures that appeal to the youth. You could have social-media related motifs to attract attention.

• Pay special thought to the flooring. Create separate flooring areas or islands. Even a rug positioned well will add interest. Instead of a uniform floor, create a brick-patterned area at some point, and a differently tiled area at another. A mezzanine floor is another idea to create interest.

• Add some special effects or props to pique interest. Clothes heaped on a wooden barrel, a cycle that has been painted in bright colours with some clothes, bouquets or whatever products you have been selling can make your store special.

• If you want to create a sense of luxury or add a premium touch, use glass, wood or metal as a predominant material in your store. Ceiling lamps, chandeliers or stunning light fixtures can make your store interiors look classy and sophisticated.

• Inducing a quirky element can add value to your retail store as well. You could use unusual objects like old tyres, randomly shaped stones, bricks or old radio sets to pique interest.

Retail stores offer a great opportunity for interior designers to explore their creativity and show that their talents can lead to sales conversions.