Optimizing Content for a Strong Online Marketing Campaign

Contrary to what most people think, content is one of the most important cornerstones of any SEO strategy. In the past, one could get away with creating poor content, but the past few years have seen important algorithm changes that mean no reputable Utah SEO company can afford to ignore the power of content. Here are some useful suggestions when it comes to content creation;

Originality

Original content carries a greater weight with Google and other major search engines. Copying content from other sources might even have one get punished by search engines. Even without the risk of punishment, rehashing ideas that have been presented by others will leave the site feeling stale to customers and other readers. Few people will visit the site and not many will link to it. Even with a strict budget, avoid such techniques as bot and scrape to recombine content in order to create something that at least search engines can read.

Headlines

Any reputable internet marketing company will likely understand that the best headlines are those that invite readers and spark interest. According to research, up to 80 percent of internet surfers will read headlines. However, only about 20 percent of the readers who read these headlines go on to read the rest of the article. The key is to have as many people as possible read the article as a result of the attractiveness of the heading. Take time with headlines, select a few and compare, and settle on the one that is likely to carry the most weight.

Content

Content should not be just for the sake of writing quality information and giving it to the customer. The best quality content is that which gives advice to the readers on how to use that information right away. It is not degrading to the reader telling them what to do, but one that gives direction while still leaving them feeling that they are in the best position to decide how best to use the information.

Answers

The basic purpose of a search engine is to provide answers, and this is why Google is now both a noun and verb in the eyes of many. For a site to be ranked highly on a tool whose main purpose is to provide answers, Google engineers often want to make sure that the sites they suggest are those that are most helpful to the customers, giving them the answers they seek. When people read a blog post, infographics or watch a video, they want to find answers or learn something and gain knowledge. Additionally, it is important to remember that people not only want answers but want them fast. Content should therefore be easy to scan, and be as straightforward as possible.

Accuracy

Inaccurate content damages one’s reputation, leaving them worse than competitors, even those without as much content online. It is important that any statistics or claims that are stated can be verified. Many blog posts normally will link to the right statistic and source.

Bio

Stephanie Clarke runs a popular Utah SEO company and blog. She has been in the business for several years, assisting businesses and mentoring upcoming SEO experts.