How can LED lighting systems improve a shop’s sales
Author: Mark Batham
Multiple retail gurus have concluded in their respective researches that lighting systems are crucial customer-experience boosters. This article discusses how LED lights fit into the industry-specifications and while the costs are reasonable, the benefits are beyond revenues alone.
When one designs the retail stores, the two basic requirements are:
Setting or defining an optimum atmosphere for shopping
Enabling the customer’s perception to evaluate the products to make an informed purchasing decision
Research indicates that correlated color temperature assists in describing a more ambient and delighting shopping environment, and so does a qualified LED system resulting in more customers visiting in. Just have a look at the mushrooming disco bars and chain of restaurants, you will see how customers flock in day-night to enjoy their experience with the respective merchandises.
In the same accord, color rendering index (which is remarkably distinct and high for LED panel lights) can radiate bright luminance so that the customers can have a crystal-clear perception of the products they willing to buy. Not only does it improve customer experience (and hence the sales figure) but also promotes your brand awareness. A customer is more likely to visit a store where transparency and high-quality lighting system is installed.
In context to the general shopping lighting design systems, the following four factors are very common after the invention and popularization of LED bulbs. Offered in various specifications, LED lights are often chosen over the other fading light systems for reasons discussed below.
Ambience - To ensure that the retail store space has great lighting experience so that the customers do not have to strain their retina to check out a product. Applicable for almost all commercial shops, this ensures that gloominess is removed from your product stores.
Specification - Let’s say you got a painting exhibition. General lights can only give a faded expression of even the most high-contrast sketch. To improve visibility (and also to illuminate your products), you will need to install a high-yielding LED bulb (such as Syska LED or Philips LED bulb) which will consume less power but will outperform the neighboring shops day in and day out. Let your customers check in your retail store so that they can see how particular you are in displaying the best shades of light for their comfort and valuable time.
Decoration - From jewelry shops to garment stores, aesthetic values play a dominant role in promoting a business. Choosing from a wide range of available decorative lights, a smart shopkeeper realizes that LED bulbs are the best available designer light system. Reasonably priced, long lasting lifetime, endurance over all extreme temperatures and above all, a very low electiricity input can make LED bulbs glow. Why use halogens and scare the kids? Install LED panel lights and you’ll notice the skyrocketing hike in customer visits.
Focus and control - Whether it is to emphasize a certain area in your shopping space, or highlight each good-quality product, focusing the light and maintaining an optimum angle of incidence is very important. Industry leaders have already modeled world-class malls using efficient and top-notch LED panel lights (in particular Philips LEDs), why not join their successful ventures and become the most preferred shop in the town? Check out the wide range of available light systems with Moglix. You will be enlightened to notice that while the quality and trendy lights are ready to be delivered at your physical address, the costs are much below your apprehended budget.