Poster Printing - Common Layouts

Poster printing is both an art and a science. Print posters are creative art forms; at the same time they are bound by science of aesthetic appeal, symmetry, balance, and other theories and concepts. As a result, you'll find that poster printing thrives on some basic principles and formulas regarding its layout design. The psychology and perception of man are essential deciding factors in the look layout of posters; they will assist you to make the posters alluring, comprehensible, and functional in publicity.

Whenever you make color posters, you can follow the normal layouts given below. If you use these layout ideas, it will help your designs to have the maximum attraction and impact on the onlooker.

The Wanted Poster - Most of the Cars Poster designs usually take advantage of the "wanted poster" layout or its variations. In a "wanted poster" layout, the poster header or main title will undoubtedly be at the top, the prominent design element will be in the centre, and the remaining portion of the matter will undoubtedly be at the end of the poster. In order to get yourself a clear concept of what sort of "wanted poster" layout can look like, you merely need to think about the old wanted posters in the western movies.

This layout is most commonly used and can be among the finest poster layouts; the reason is that individuals can quickly notice and read such posters. The large print of the poster header is a sudden attention catcher. Next, as an all natural human nature, we shall look down at the picture or image that gives more attraction to the onlooker. Consequently we would want to read the writing below the image to get a clear concept of the message conveyed through the poster. The message is given to the reader through progressive steps of information helping to make the comprehension of the poster much easier. That is why most people use the wanted poster layout on several occasions.

The Streamer Poster - The whole poster details are stacked up in a main column in the streamer layout. The poster header and the complementary materials are stacked up like this. Usually, the key object will be put in the back ground or at the end of the stream. This method relies on human nature to look from up to down. The difference from the wanted poster layout is that in streamer layout it's the text that attracts attention.

The Framing poster - As you may have guessed form the name, the framing poster involves a "framed" layout. That is accomplished by placing frames on all or some sides of the poster. Persons, trees, or other images may also be artistically placed to make frames. Framed posters invite the onlooker's focus on the middle of the design. If your design includes a wonderful centerpiece, you need to use the framed layout.

The Column/row Poster - informative posters like scientific research posters or awareness posters usually count on the column and row poster layout. The poster content is put in rows and columns. This is very much like the writing we read in books and newspapers. The writing is read from left to right in rows or from top to bottom in columns. Informative posters can be read quickly if you are using this layout.

These four basic layout types can help you in designing different types of posters. You need to remember why these are merely the guidelines for layout considerations; you possibly can make changes in the designs to make them special and unique or you can produce your personal layout style. However, the purpose to be remembered is that the four layout types mentioned above derive from human psychology and perception; how exactly we look at a thing. Your design also should reflect this theory.