Learn the technicalities involved in all the phases of one SEO process

If you want to pick up some SEO tips and tricks and become an SEO expert, you must know that in competitive research phase in most cases, the client’s site falls behind its competitors in the amount of indexed content. In such cases, this phase of the SEO process takes on additional importance. Then, make sure that your site’s page titles say something other than just your company name or "welcome." Ideally, they need to lead off with your targeted phrase for that page and then follow with your company name. Also, search engines cannot read images. If your site’s navigation system is done with images (lots are), you will need a text based navigation system that the search engines can follow to ensure that all the important service and product related subpages of your site are indexed by the search engines. Now, it is not enough to have your keyword phrase(s) somewhere on the web page, the placement and prominence given to them also affects your search engine placement. For example, leading off the site’s first paragraph with your keyword phrase gives it more weight than burying it half way down the page in the middle of a paragraph. Also, using larger font sizes and bolding the text can emphasize its importance and positively affect the page’s ranking for that phrase. Site map is equally important. Developing a site map that includes a well-organized list of links to all the important pages of your site and includes a text link to the site map on your home page is the ideal way to make sure that all the site’s pages are indexed by the search engines when they visit the subject site. Google’s Webmaster Tools is ideal for this purpose. You must know that ALT and META data are tags not seen by the site’s users; they are embedded in the site’s code. ALT tags refer to the text that describes an image, words that you see pop up as you mouse over some images. In optimizing your company’s name, an ALT tag placed behind the image of your company’s logo is ideal. Meta tags are lines of code included in the uppermost section of your site’s code. They communicate the page’s subject matter and relevancy to the search engines. Further, the short description of your site included in some search results is pulled from the Meta description tag of the home page and should, therefore, be used to the site’s advantage

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