Why Does Your Business Need Signage

Author: Thea Kosode

The use of signage is growing as many businesses realize the aesthetic value of signs and boards. However, signage can also provide a wide range of functional benefits to businesses.

Digital signage has become widespread in many commercial premises such as malls, restaurants, hospitals, etc. Digital signage industry in Europe was worth $15 Billion in 2015. This industry is expected to grow at a 5.2% rate from 2016 to 2023 (Global Market Insights, Digital Signage Market, 2016). This is indicative in the fact that items such as ljusskyltar are often a common sight to many people. Such elegant and modern signs can help organizations gain the attention of crowds. However, signage is not meant just for aesthetic purposes; it can have various functional values as well. For example, signage can be used to provide a map of a premise for new visitors to help them navigate the place with ease.

Företagsskyltar can be used to imprint a brand in the minds of viewers. Google is a good example of this phenomenon. The Google brand name in different colors is quite trendy while it is also creative and simple to understand. The simplicity and creativity embedded in the logo can reconfirm the image of Google as a very creative and useful service provider. Many businesses can use such signage to define who they are for customers and communicate their qualities with very little effort. The following are two broad categories of useful signs.

Digital Signs: Companies can avail various informationsskyltar, which are digital in nature. These signs can be informative and appealing. They can be used to inform customers about the services that a company provides. In hotels, many customers ask the employees about WIFI for business or personal use. Information regarding WIFI Zones can be displayed with signage to help customers complete their work and also advertise the hotel’s facilities to other customers. Another functionality of signs is using them to display Information pertaining to individuals with disabilities. Appropriate information communicated to customers at the time when it is needed can help organizations create a people-friendly brand. Digital signs can also be easy to update according to various needs

Traditional Signs: Traditional signs can be made using a wide range of materials to communicate different messages to customers. A steel sign is durable in nature and can represent the value of strength to visitors. On the other hand, a träskyltar can bring the touch of outdoors to commercial premises. Companies which embed the theme of nature as a part of their image can benefit from such signs. For example, a zoo or an ecological park can have wooden signs to guide people towards animals, plants, etc.

Signage with the touch of outdoors such as wooden signs, or with a more modern feel such as digital information signs, can enrich the customer experience of commercial premises. Businesses can also customize these signs to match their premises and brand identity. Holmquistsign is one company that can provide a wide range of signs to meet various needs of businesses.