A View of Hosting Images Separately While Using Email Creative on SaaS Based Application

Author: Arnab Dutta

Preface

Affiliate marketing has become a base of online marketing. It has been the medium of success for many networks and increased ROI quite substantially. According to renowned research firm, "total sales amount generated through affiliate networks in 2006 was billio£2.16 in the United Kingdom alone."The key of affiliate or performance marketing is that it relies on financial stimulus to drive sales. Because of that it has been growing year by year quite significantly.

Offers and Creatives

Offers are soul of affiliate marketing and Creatives are an integral part of any offers. A proper creative can enhance traffic quite severely.Advertisers upload Creatives for affiliates. Affiliates download Creatives from their panel. They always utilize Creative files in their campaigns to promote offer, so having robust set of Creatives will boost the performance of an offer. Creative can be many types such as

Image banner

Flash banner

HTML Ad

Test Link

Email Creative

Hidden Asset

Outline of Different Types of Creatives in a SaaS Based Application

a)Image Banner

Image banner is a familiar creative on the internet. *.jpg, *.jpeg, *.gif, *.png files can be used as Image Banner.

b)Flash Banner

Flash Banner is related to Rich Media Flash Files only. It must be in a *.swf format.

c)HTML Ad

HTML Ad is best option to add creative. Through HTML ad one can add custom creative code and can upload any HTML supporting image. In the {tracking_link} macro one can specify where to add the affiliate’s tracking link. {tracking_link} means the link is redirected to landing page.

d)Text Link

Text link is a standard link anchor which contains simple call to action text. Admin user can insert the {tracking_link} macro in the anchor tag to generate tracking links for affiliates.

e)Email Creative

Email creative is just like HTML Ad. Email creative has been used to display HTML code in an email creative.

f)Hidden Asset

A file that is accessible in the network but affiliates cannot use it for promotion.

How to Host Images While Using Creative as Email Creative/HTML Ad

Advertiser can host Creatives like HTML Ad and Email Creative in a renowned SaaS based performance marketing application. Let’s clarify the process of hosting images separately.

Implementation of Hosting Images

While creating an offer a Creative is necessary. Assume to promote the offer Email Creative is uploaded in the offer Creative. Assume Landing Page URL of the above Email Creative is https://www.betsson.com/br/open-account?from=dVMPLw6Xxj64bCMxnrYM12Nd7ZgqdRLk-

d2RzbWVkaWE=&utm_medium=Affiliate&utm_source=10201240 andMasked URL of the above the Email Creative is http://record.betsson.com/_3ZxhEtW7__7bruGxp1Y-W2Nd7ZgqdRLk/2/

While creating new offer, just provide the Landing Page URL and Masked URL accordingly.

While creating the new offer just upload the Email Creative as Creative and two images are being hosted separately in the offer creative.

More clearly Advertisers can host below two images separately in the application.

Process of Hosting Images in a SaaS Based Application1)

To upload Creative, Click on the Green [+] button.

After that just provide name and choose Email Creative as type. Then click on the save creative button.

Now just click on the Attach a File button and upload the Email Creative.

After uploading the Email Creative, in the href part of the Creative Code just input "{tracking_link}". It looks like a{"tracking_link"}>. After that update the Creative Code. "tracking_link" means that redirected to landing page URL..

  1. Now for hosting images just click on the Attach a file button again and uploading images separately.
  2. Images are uploaded successfully.
  3. Now click on the file name respectively.
  4. After that just copy images’ URL respectively.
  5. After copying the images’ URL, just paste it at the image source (img src) in the Creative Code.
  6. After that just click on the update button. Images are hosted successfully.

Synopsis

IIn this fashion Advertiser can host images in a renowned SaaS based performance marketing application known as Adwalnut. It provides all the above depicted process quite conveniently. It is a perfect affiliate tracking application by which advertisers can run their campaigns quite efficiently. It includes many more advanced features like Additional Offer URL, Masked URL, S2S, 26 E-commerce Parameters, Alert and so on. Therefore, Adwalnut not only provides simplicity but also helps to scale your business to higher level. So moving to Adwalnut is no longer an option but a strategic necessary. For more details please visit http://www.adwalnut.com.

You can also download our newest E-books at

http://www.adwalnut.com/adwalnut_eBooks.php

List of E-books

  1. Role of Alert in Affiliate Marketing.
  2. Necessity and Implementations of Additional Offer URL in a SaaS Based Performance Marketing Application.
  3. Why E-Commerce Companies Hire a Commendable Affiliate Tracking Application.
  4. Discover a New Affiliate Billing Process that Will Enhance Performance Marketing.
  5. Implications of Affiliate Billing Report in Affiliate Marketing.
  6. Significance of Affiliate Alert in Affiliate Marketing.

E-books are also available in http://issuu.com