Stick pack packaging: profit from a growing global trend

High-end package usage is increasing rapidly in Indian society. As people are becoming more health conscious, there is a growing trend towards well packed, branded products rather than the loose and unpackaged formats. Today, even a common man is conscious about the purity and quality of the food he consumes. However, India being a growing country, purchasing power is lower; so there is a huge demand for consumer goods in small, affordable packages.

As consumerism rises, education spreads and communication improves, preferences in rural India are also changing. The liberalization of the Indian economy, globalization and the influx of the multi-nationals, and the growth of the retail and services sectors, have all combined to fuel dramatic growth of the packaging industry.

Stick packs are a popular type of one-portion packaging. The stick pack offers consumers convenience (it is easy to open and provides just the right amount of product) plus the freshness of the product is guaranteed. The stick pack is a safe and hygienic packaging form used in both the food industry and the pharmaceutical sector. Although at first glance, stick packs might not seem very environment-friendly because they are packaged individually, they comprise 35% less packaging material than a sachet.

Stick packs are used for dry powders such as coffee/tea premixes, sugar, milk powder, seasonings, fruit drink concentrates, etc. Stick packs are the perfect portable solution for ‘on the go’ consumers of all ages – whether they contain our daily medication or favorite coffee, they allow us to take our lifestyle on the road. Stick packs also offer unmatched economy and convenience for service providers in the hospitality, food or airlines industries. They help these players to provide food and neutraceutical powders in hygienic, single-serve packaging.

Nichrome, India’s leading packaging machine manufacturer for over 4 decades has recently launched Multilane Stick Pack Machine with Multi Head Servo Auger. A state-of-the-art automatic packaging machine for powders, the Multilane Stick Pack is designed to deliver hi-speed, hi-quality stick pack packaging of powdered beverages, milk powder, seasonings, nutraceuticals and Pharma powders.

With its vast experience and proven expertise in the business, Nichrome’s latest solution for milk powder packaging, Pharma powders packaging and coffee/tea premix packaging, has the capacity to pack small sachets for powders from 2 g to 20 g. The number of lanes varies from 2 to 10 with a capacity of packaging 30-35 packs per lane.

Made of stainless steel with a compact footprint, Nichrome’s Multilane Stick Pack Machine with Servo Auger is a boon for manufacturers. Not only will the stick packs protect the product through tight pouch seals and high-quality materials, they will help strengthen brand image with functionality, portability and design. Hence, by investing in Nichrome’s advanced stick pack packaging technology, producers can increase their market share as well as profitability.