Reliance Mutual Fund: A reflection of the founder’s beliefs

Dhirajlal Hirachand Dhirubhai Ambani, the man who took a step forward to change the conditions of India’s business world and make a stand proudly in the global market. He was the man who had wiped off all the myths prevailing among the people, who thought that the business is only for the royals and cannot be taken up by a layman. He laid the foundation of Reliance Industries in the year 1966 in Mumbai (then called as Bombay). His journey from an employee at A. Besse & Co, to being the founder of Reliance group is really very exciting and moreover motivating for each and every Indian. The Reliance Group diversified into many of the ventures which allowed them to build up trust among the clients along with making India a self-sufficient country. Reliance Mutual Fund was another step towards fulfilling this dream. This Asset Management Company was established with a view to providing financial security to the people of India and also the founder believed that the people of India are able to make more money that they really think.

Time for a sneak peak into Reliance Mutual Fund

Reliance mutual fund has been established by a man who had lived in a one room chawl with his family and carried Rs. 500 in his pocket. His aims were high even though his resources were scarce. Reliance Mutual Fund has been able to attract clients towards investing in mutual funds. The company was established in the year 1995 and has shown prolific success due to the following strategies:

Take Bold Steps:- At the point of time when the Indian mutual fund industry was controlled by a small group of influential elite, Reliance mutual fund set its foot for showing the world that Indian companies also have the potential to grow and make money from money. The company laid down schemes for middle-class people and focused on securing their money. The reason behind this was that the founder believed in strengthening the poorer sections of the society to make an all-round development of the country. He belonged to a poor background and wanted the people of his country to make progress. It was a bold step to go against the rules of business and launch Reliance mutual funds to supply schemes at very low rates. The company believes in reciprocating many investors after increasing it manifolds

Bet On Your People:- The success of a company does not show the efficiency of one single person, but it is the combined efforts of the team. Hence, at Reliance Mutual funds there is a high degree of coordination and spirit of working together for achieving the organizational as well as team goals at the priority and then the individual targets. According to Dhirubhai, safer and secure team is able to work wonders and show exhilarating returns. Reliance mutual fund has spread the idea of ‘arm-around-the shoulder-leaders’ and have a unique management style which allows the employees to work in a hassle-free and happy environment.

Dare to Dream:- Reliance mutual fund has always motivated the clients to have bigger financial goals and the company will help them to fulfill these aims. The reason behind this strategy is a simple human psychology which allows the clients to put in more efforts in order to achieve the goals which seem to be unattainable. This concept of reliance mutual fund generated from the life history of their founder as he was not rich by birth but dared to dream big with his open eyes and also put the much-required efforts to make them a reality as well. Thus, dreams are the building blocks of each and every person's success. So, aim high and work hard to attain your goals.

Do Not Fear Change:- Change is an inevitable part of the human life. One should accept the positive changes with open hands. Reliance mutual fund is in favor of bringing about a positive shift in the society as well as the schemes. The result of this strategy is the number of plans operating in the mutual fund market. Innovation is the key to being at the top. It also acts as a motivation for the staff of the Reliance mutual funds and encourages them to come up with ideas that can be beneficial to the clients and company as well. The visions of this AMC is to revise the strategies and aims regularly so that the urge to achieve the targets also keeps on getting revised. Changes in financial goals make our lives vibrant otherwise, life gets monotonous and loses interest.

Only Growth Matters:- At the time of when Dhirubhai Ambani laid the foundation of the Reliance group, he aimed at creating opportunities for people belonging to various economic backgrounds of the society. He never judged a person from his or her background but by their aspirations and the aims they wanted to achieve in their lives. It is the work that matters not your background. So, the schemes launched by Reliance Mutual funds are not based on the segments divide in the society but as per the aspirations and the risk bearing capacity of the clients.

Thus, Reliance mutual fund is a company which allows the clients to aim high and realize those goals in a simple manner. The clients get to experience an environment in which they can communicate their views and get the plans accordingly. There are no hidden costs in any of the schemes and the teamwork of the company is excellent.

Reliance Mutual Fund is an AMC that aspires to make progress regarding AUM as well in the field of client satisfaction. The company wants to reach the pinnacle of success by following ethical investing practices and aims at having healthy competition. Thus, not only on the front of customer service, Reliance mutual fund has made its competitors to follow the steps take by it.