Pinterest Is Getting Serious About Visual Search With The Implementation Of These Ways

In near future, Pinterest is having bigger plans to upgrade its visual search by making it more user-friendly and effective. It is not an easy task but it is hoping to increase its brand value and also approaching its existing users with new features and technology along with this Pinterest is hoping to attract more and more marketers to provide a growth to the content.

With the overall 2 billion searches worldwide of almost every topic, with the unique taste and interest, Pinterest is giving a tough competition to other social media platforms. It is focusing on new change and functionality to provide its users a unique way of visual research.

Here are some approaches that Pinterest is using in its way:

Search Guide

This guided search allow users of Pinterest to be a turning point in performing a visual search. This allows users to jump from one stage of search to another stage in a logical manner, thereby making the discovery of content more useful and of helping nature. A user can find a product without even searching for it exactly, so it is becoming an interesting part of the visual search and helping users to perform a descriptive search.

Searching thought the Available Pins

You can find the similar product also by zooming on the existing pin of your interest. This helps the user to find a specific product and also this is useful for the retailers who wants to target the specific customers based on the interest, thereby increasing the sales of a product of his company. It also announces the camera search technique by which users can perform a search with the help of clicking a picture with their Smartphone camera to find a product in a real world thereby taking the user experience to the next level.

Key recommendation and Personalization

Based on the search perform by the users previously, Pinterest is recommending its users an “Idea Search”, it’s a recommendation tool to search through the trending topics, so these are the idea that users have selected. It helps users to find what they are looking for in a quick session. Being a user of Pinterest, they can love to find the new products, ideas, graphics, by making a search more effective and quick.

Scenario of a Local search

It is also trying hard to favor the local search, by making pins that are featured on maps, by processing the location with foursquare. There may be a chance that the users will start exploring some new locations with this visual search and helping everybody to spot new places to hang out. This local search is increasing day by day as the local search showing the peak point in a graph of searching performed.

Targeting audiences with search marketers

Pinterest is still working on its key features to provide users a better experience and to match the expectation level of the users. Pinterest has undergone several changes including the recent idea of offering search marketers a keyword based ads buying technique. It can favor marketers a better audience and also a handsome revenue to Pinterest. It has also undergone recent collaborations with some companies to bind their data with the advertising platforms to target audiences. To find out more about an internet marketing solution provider, visit this website.

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