Top 9 Tips for Successful B2B Ecommerce Websites

B2B is evolving over the years and with digital technology, there is urgent need for adopting new methods and processes to develop and promote your business presence online. For an effective enterprise ecommerce implementation, there must be some strategic plans and priorities to frame a comprehensive B2B digital marketing plan.

We discuss below the best practices that can be adopted to make your B2B website perform better:

1. Branding: When you want to establish your B2B business, the priority is to build your brand. Maybe, verbally and on prints, you are already popular. But you should also make your online presence popular. Once you start your digital marketing, make sure that the digital content of your website is capable of establishing your original branding.
2. Customer Centred Site Map: Ecommerce specialists always recommend to have a customer centric sitemap on your website so that customers can exactly locate what they are looking for instead of getting lost in the website. Focus should be given to organise data on the website to perfectly match the way a customer sees the company’s products or services.
3. SEO: For any successful enterprise ecommerce, SEO is very important, which can take your B2B website on top ranking in Google and other site engines. Popularise your site by paid advertising, sharing content in other popular sites, back-linking to your site. Provide valuable content.
4. Rich Media: Not only content but even Images, Videos, Downloadable content, Widgets, Sharing Tools, etc. on a website should be easily indexable by search engines. It is necessary to use proper meta tags not only on the product content pages but also on the graphics. You can also host the content in YouTube. Visual search is important. Once your site comes on the top of the search engine through rich media, people are bound to visit the site.
5. Speed: Make sure your website loading time is not too long. Fast loading pages are necessary. It should not be more than 3 to 4 seconds. Your product pages must be properly optimized for speed. Hybris implementation on ecommerce platforms can help in creating fast downloading webpages. You can consult with a hybris consultant for this.
6. Mobile friendly: Nowadays, people do online shopping through mobile devices. This is true not only for B2C but also gaining importance in B2B. Hence, the product pages of your website should be mobile optimized or mobile friendly so that the viewing screen size of your website accommodate the specific screen sizes of your hand held devices.
7. Social Channel Marketing: Get Liked and Linked as much as possible. Facebook, Yelp, Twitter, LinkedIn, Google Plus, Instagram and many more. The more your site is linked and shared in social media platforms, the better is your online presence. Find out where your customers are spending time most and be there the most. For each social channel, promote your website with rich media and content so that it compels others to visit your site and increase your sales.
8. Create a digital marketing plan: Your digital marketing plan for your B2B website should be made in such a way that your site is ranked top not only on Google search engine but also on Yahoo and Bing. Ecommerce consultants can help you to create a well-researched digital marketing plan.
9. Industry specific organizations: Lastly, being a B2B website, promotion of your business should be done on various industry specific organizations. Participate in Bloggers forums, Conference sites, Community sites. Link your website in Business Directories, business partners’ sites, best vendors’ sites etc.