Packaging Across Various Industries
The market today is evolving at a very fast pace. It has become extremely product-centric, where each detail, right down to the last thread, is examined by the consumers before the final purchase is made. This has made things extremely competitive, and forced the manufacturers and brands to come up with new ideas and innovation to make their product sell. Product packaging has also assumed pivotal importance in all this competition. Here is how.
- Packaging is the first impression. If plastic packaging is not customized to your product, your product will very likely be perceived as something of sub-par quality. The packaging has to be attractive enough for the consumer to believe in your brand. Take smartphone packages, for that matter, they are prettier than the phones inside.
- Packaging preserves your product. A damaged product will never be picked up by the consumers. You would not want your merchandise to get damaged before it reaches the market. Packaging protects your product.
- Packaging delivers information. This gives your brand a competitive edge over the products where complete information is not printed on the package. Today, the consumers like to make informed choices, and your packaging has to facilitate this.
Packaging industry has made its mark in the products business today through penetrating all the industries like an arrow. Food packaging has constantly been evolving since the past decade, if the most prominent example is to be seen. Earlier in time there used to be minimal packaging of food products, because usually everything was consumed fresh. Most of the people had time back then. Today, the world more or less leads a hurried life, where ready-to-eat foods have assumed major role. Such foods also come with specific preservation requirements, which need to be fulfilled somehow, because consumers no longer have the time to think about it. Thus we see extremely well packaged foods today, that don’t go bad for a long time, because the packages have been designed to keep the components fresh.
The second most prominent example is seen in the cosmetics industry. Not too long ago, the designs of nail-paint bottles and lipsticks, makeup boxes and the wrapping they were sold in, was all more or less the same. Today, cosmetics packaging has become a very delicate aspect of selling a product. Beauty products today are being packaged in high utility packages which enable a lot many functions simultaneously.
The third most prominent industry to have derived benefits from revolutionary packaging ideas is the medical products industry – tablets, pills and other powder medication, etc. We are all familiar with blister packs. This pack has let the medical industry administer the right amount of drugs to the patients. The blister packs carry an "Mg" rating, which helps the users to regulate the intake of medication.
The growth of the world of products has led to growth in the packaging industry, which has reciprocated this growth back to the industries. This converse relationship is making packaging more and more evolved and utilizable today.
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