Flipkart Big Billion Days 2017

E-Commerce or electronic commerce is a very specialized business model which is growing in popularity over recent years. The growing prevalence of internet and other technological developments has spurred the growth of these next generation business models.

E-Commerce models are based on 4 different dimensions: business to business, business to consumer, consumer to consumer and consumer to business. Each type of model variant has its own set of pros and cons & the final model selected by a company is dependent on its line of business and the target industry. The most common model which is used by companies running e-commerce platforms is the business to consumer model where goods and services are sold directly to the customer via the internet.

The product portfolio of most e-commerce platforms is vast and includes a range of products/services on offer. E-Commerce has enabled multiple firms to gain a better footing over their target markets and helped to streamline the supply chain dynamics so as to improve efficiency.

From a consumer perspective, e-commerce provides the following advantages:

-Round the clock access.

-Vast Product Portfolio available online.

Conversely, the disadvantages are as follows:

-Difficult to obtain customer service especially pertaining to product/service questions and queries.

-Lead time to receive the physical good because of shipment delays.

-Online images may be different from the physical product received prompting customer dissatisfaction.

In the context of the Indian subcontinent, the largest e-commerce player is by and large Flipkart. Flipkart has its own e-commerce platform targeted at the Indian market. The e-commerce product portfolio can be accessed either through an internet browser (aimed at desktop users) or through a mobile application (accessed through a smart phone). Flipkart has a wide ranging product portfolio including books, consumer electronics, fashion and lifestyle products etc.

The company commenced operations in October 2007 and has grown by leaps and bounds since then. Continued growth has been spurred by a change in Indian consumer mindset towards online shopping and also increased availability of high speed internet like 4G LTE etc.

In order to enhance and grow its customer base, Flipkart undertakes a variety of promotional events and discount campaigns throughout the calendar year. The most prominent of them all is "Flipkart Big Billion Day".

Flipkart Big Billion Day 2017 Offers during the flagship events 3rd iteration in 2016 will be like never before. New campaign strategies are expected to include a staggered discount campaign throughout October 2016 and the provision of loans to customers. Flipkart Big Billion Day 2016 is expected to be held in the first week of October 2016 just in time for the Indian festival of Diwali when people buy presents for their friends and family.

Leaked internal company memo’s show that Flipkart may offer promotional deals and discounts throughout the month of October 2016 so that there is less pressure on the supply chain dynamics and customers do not face issues like server outages. Flipkart is also on the verge of finalizing pre-approved loans through various lenders which will enable prospective customers to take advantage of a "buy now-pay later "scheme.

Flipkart Big Billion Day 2016 is expected to be broken down into the main event followed by smaller scale sub events spanning the whole of October 2016. The main event will last for 4-5 days and will be open only to mobile application users as in previous years.

Unofficial channel sources have confirmed that the Flipkart Big Billion Day 2016 date is going to be anytime during the 1st week of October 2016 subject to all relevant paperwork being completed with the sellers already on board for the flagship event.

The Flipkart Big Billion Day Sale is expected to include a whole range of products like consumer electronics, books, fashion and lifestyle elements. Potential customers will be able to benefit not just from heavy discounts on new products but also from amazing exchange offers on pre-owned items which will enable them to save significant rupee amounts.