How a Simple Leaflet Can Better Your Overall Company Impression

For any product, proper external labeling is vital; but in many cases, a product package also includes a leaflet containing more detailed information about the product. This is true for a number of products and various consumer goods; and printing and packaging companies in India have to provide unique solutions for a range of clientele.

Here are key factors in understanding how Leaflets better your company's market impression -

Understanding "Labeling" Separately from "Leaflets"

Labeling is the printed material directly displayed on the exterior of your product; be it a separate 'sticker' label, or printed directly on the package / bottle itself. This is usually just the printed MRP, manufacturing / expiry dates, and Batch No. and other production details. A leaflet is a separate piece of paper that contains additional information other than pricing.

The best printing and packaging companies in India have to print leaflets for various products, especially since the rise of so many manufacturers and industries over the last decade. Leaflets include chemical compositions, dosage details, and nutritional details according to the product and must be scientific and factual in their content.

Since leaflets include scientific information, they must be researched and verified before printing. While labels are not usually a subject to contest by most consumer forums; any mistakes on a leaflet can severely affect your brand image! Make sure that your choose printing and packaging companies in India who are reliable and thorough in their work, as well as ensure that the information you're providing them is accurate and precise.

Leaflets According to The Industry

Leaflets for various industries are designed in different ways, and this is important to know when you're selecting the right printing solutions. Printing and packaging companies in India have to print leaflets for industries including -

(a) Pharmaceuticals: Pharmaceutical and medical companies have to print leaflets along with other printing in their packaging, and their leaflets often contain the maximum amount of information. This includes the chemical components of the medicine, dosage information, and warnings / emergency measures in case of accidents or overdose.

(b) Food and Beverages: While most F & B products in the market include all their nutritional information on the label itself, there are certain products that include an additional inner leaflet. This may be a temporary promotional feature, or more permanent requirements. Whether for advertising / marketing purposes or information purposes, F & B leaflets are usually designed to be more colorful and attractive than leaflets for other products.

(c) Chemicals and Lab Equipments: Hazardous chemicals and sensitive equipments used in a laboratory need to include a leaflet to define the best way to correctly use / operate them. Printing and packaging companies in India have to ensure that these leaflets are accurate and factual to avoid accidents, or misuse of such products.