Using Emotions & Logic for an effective Sales Pitch

Author: Jay Agarwal

To take people successfully through the entire buying decision, it is vital in finding the correct balance amid satisfying their logical and emotional needs. A human brain is divided into two parts, of which the right part is spontaneous, intuitive and creative and the left part is thoughtful, considered and rational. The trick is in getting someone on board perfectly with a brand, it is crucial in appealing to both aspects of their nature which means ticking their logical and emotional boxes equally. This is exactly what leading sales training companies in India are doing.

How it is done?

When you join hands with the best sales trainer in India they will use logic and emotions for an effective sales pitch in the following ways namely,

  • Be spontaneous and authentic

  • Project and uphold positive energy all through the call

  • Support and improve the positive viewpoints of the buyer

  • Draw out and tackle the hidden fears of the buyer

  • Give emotional space to the buyer for facilitating free associations

  • Complement the moods of the buyer with uplifting statements

  • Get in sync rightly with the emotional energy of the buyer

  • Harmonize with the tone of voice of the buyer

  • Adapt to the rate of speech of the buyer

  • Reflect appropriately on the emotional expressions of the buyer

  • Show empathy

  • Sense the emotions of the buyer at the moment

  • Affirm the need of the buyer for good self esteem

  • Create feelings of rapport and trust

Whatever one is selling and to whom they will sell to a human being only. The real people after all, are driven via their emotions. And even what he/she articulates indeed is a logical inceptive for a purchase, an emotional driver will always be behind that. A manager for instance, may logically desire in increasing productivity within the workplace as it will make excellent business sense. One requires satisfying the various needs in a specific order, begin with emotion, shift to logic and finally return to the emotion. The logical and emotional content regarding what one says is always at the core to maintain the momentum to keep people moving. When one map’s the tone that is logic or emotion for every stage, they will get to a strong, powerful marketing messaging map which supports the entire decision.

Amid the two types of appeal, it is an emotion that is the most crucial as it tops as well as tails the process. On its own logic will hardly initiate action. For initiating a journey and to keep people moving with their buying decision with regards to the services and products, it is essential to start messaging with emotion then move onto logic as well as return to emotion. One needs messages which will hit the correct tone at every step of the decision because if this does not naturally they are unlikely in moving forward. The bottom line is getting in touch with top sales training companies in India and reap the benefits of hiring the best sales trainer in India