Guide to Lead Generation Marketing

In marketing, lead generation is required for initiating customer interest into products or services of a business. From list building and sales leads to e-newsletter list acquisition, leads are required for various purposes.

Let us first understand the meaning of lead generation. It is basically the process of capturing interest of customers in a product or service so that the sales pipeline can be developed. This process involves digital channels along with social media and online techniques.

Lead generation marketing has gained popularity. Since buying process has changed for customers, there is a strong need for marketers to find unique method of reaching buyers. With the rise in competition, it has become difficult to be heard through the noise. Marketers need to focus on being found and building long lasting relations with buyers. This needs to be done instead of just focusing on finding customers with email blasts and mass advertising.

Marketers tend to spend a lot of time and resources on creation of content and planning campaigns for the company. However, they also have to focus on generating new leads so that the lead can be converted into paying customers. There is no denying that a steady stream of leads is required for ensuring that the business is afloat but it can be challenging to find new and effective ways of converting qualified leads.

Here are some of the lead generation ideas that reputed lead generation companies implement for their client’s marketing campaign:

1. A product video can be created because majority of customers are visual learners. If a company is explaining their offerings through a video, it can have a huge impact. According to studies, companies can generate leads at a rate of up to 33% through product explainer videos.
2. For effective lead generation marketing, companies shouldn’t mention spam. For instance, mentioning a phrase like- "100% privacy- we will never spam you" can reduce conversions by 18%. There is no problem in reassuring privacy but it should be done in a fun way.
3. Gated videos should be avoided and the about page needs to be optimized. The about page is very important for any business because this is where customers get to see what the company is and what it does. Having a call to action on this page will help.
4. Regular blogging and optimization of evergreen content is also necessary for lead generation in a marketing campaign.

The key to success lies in choosing a reliable agency for lead generation in London. There are various agencies in the market that offer this service but you need to choose one that understands your requirements and suits your budget.

The best way of finding a reputed agency for lead generation in London is to ask for recommendations from your peers. In case you don’t get recommendations, you can do some research on your own. Find names of three to four companies and compare their rates and services to make a final choice.