4 Facts An MBA Student Must Know About Marketing

Author: Olivia James

A famous Marketing researcher once said, "Marketing is no longer about the stuff that you make, but about the stuff you tell." Indeed, when Marketing is viewed from the perspective of business, it refers to the communication which exists between a company and its probable customers, through which a company aims to achieve its organizational profits.

The role of Marketing in any company is to modify the behaviour of its customers in order to expand the horizons of the business. The benefits of implementing effective marketing strategies in any business environment might include:

  1. Increased Sales: Once the customers shall acknowledge the products and services offered by any organization, they will make sure that they avail the same if it marks up to their satisfaction. This results in higher sales of the services, thereby resulting in increased profits of the company.
  2. Competition Enhancement: Proper marketing also stimulates a healthy competitive environment for the businesses. When healthy competition is achieved, the companies strive towards their goal accomplishment in a better way.
  3. Building a Strong Reputation: Marketing also promotes a sound reputation of any company as people acknowledge the quality of products and services offered.

Marketing for Graduates:

For the students who are pursuing MBA(Master of Business Administration) as their professional course, need to study Marketing as a subject at some point in their academic life. The students have the option to select their subject of specialization among the MBA subjects like Marketing, Finance, Human Resource, etc.

When the scholars opt for Marketing as their specialized course, they are given proper directions and guidelines in their coursework in relation to the particular subject. Some of the important topics which a Marketing graduate has to study in depth include:

  1. Advertising
  2. Marketing Research
  3. Consumer Behaviour
  4. Internet Marketing
  5. Brand Management

Know-How About Marketing:

The students who have to pursue Marketing as their major subject must have a deep knowledge of the subject and its scope. During their course of study, they are also allotted marketing assignments by their subject professors. The scholars who find such writing tasks quite complex, search for marketing assignment help from various available sources of the same.

Marketing has a wide scope and hence, most of the scholars fail to understand the in-depth knowledge of this subject. One can have an overview of certain facts about the subject as well:

  1. Marketing is Not All About Attractive Presentations: Many students believe that by preparing jazzy presentations, they might score well in their Marketing major. Indeed, presentations play a significant role in an MBA professional's life; but the students must focus on 'what' is in there instead of 'how' it appears to the audience.
  2. One Cannot Escape Statistics: For any Marketing student, it must be well known how important statistics is in determining the remarkable grades. When this subject is pursued as a professional career, quantitative analysis of the data and inputs is to be performed, for which the students need to have a strong hold on the numbers and stats.
  3. Knowledge of Technology is a Must: Indeed, one needs not be a proficient software engineer, yet basic knowledge of the technological terminology and concepts like HTML, CSS, etc., must be known to the students to excel in their professional life. Owing to the technological advancement in the recent era, it is unavoidable to simply remain in the shell.
  4. The Number of Internships ain't Going to Boost the Resume: It is a common myth among the students to consider that when their resume shall be filled with a good number of internship data, they would be liable to get good jobs. However, "doing" is more important than "having". The fact that matters is what an individual did during the training period instead of the number of the same.

When the students are aware of the exact facts about a particular subject, academic excellence is bound to come their way. An MBA student needs to cautious while framing his/her marketing assignment as this shall be the determining factor in their acquisition of remarkable grades. However, whenever a scholar finds himself/herself in a fix about the academic work, h(she) can definitely avail the marketing assignment help from the service providers of the same.