You need to pay attention to export packaging

Talking about the export of goods, they’re need for long distance transportation packaging which must be able to withstand long-distance travel bumps. Many companies charge a lot of effort to export their products to foreign countries, but found the box was crushed inside the cargo also only half the battle. Many companies transport perishable goods, no transportation vehicles leased long time to realize that the results arrived at their destination, the goods all bad. There will be no proof of the goods packed in boxes, or do not meet other specific conditions of transport, but also make commodities suffered losses.

On the international market, the packaging is a very important factor, sometimes directly affect sales. As the storage conditions in different regions also vary, product packaging size and shape will change accordingly depending on the circumstances, to suit local needs. Product packaging colors, patterns, etc. must also adapt to different customs of each region. Sometimes, on the surface there is no problem on the product label also make the company into an embarrassing situation, or even hurt the feelings of potential customers.

Different countries, differences in language and text in different regions is also important to note that one of the elements. Mainly in the text of the translation product brand, is likely to produce another new meaning.For example, a flour company printed six pointed star with flour packaging PP bags(also known as PP woven bags), the company's intention is only to these stars as decoration and embellishment on the package, but it has inadvertently offended some Arab many customer countries. Because the Arabs believe that this pattern has strong religious overtones, reflecting the Arab-Israeli conflict, it is natural that the label had to be modified.

In practical applications, usually in the various aspects of human factors detailed investigation conducted after fully considering packaging functions as a promotional tool, according to the actual situation, the flexibility to use two different packaging strategies. For some of the market environment and the domestic market of similar foreign markets, you can use a standardized design. While for others the market environment and the domestic market very different foreign markets, will have to adopt differentiated design, so as to maximize the occupation of the market, and reduce production costs in order to maximize profits.