How to Franchise My Business Successfully?

Author: Isabel Blamey

This is the high time you should ask a consultant "how to franchise my business?" In this modern age, franchising has emerged as one of the most profitable ways of business. You should learn how you should franchise your business properly. If you want to shine in a particular field then you must know that field very well. Without knowledge, you would not be able to further the process. Franchising gives freedom. The process will require copying your exact business and allowing other people (franchisees) to use the trademarks, name and the model of the business. These will be required to set up the copied form of your business in the places chosen by your franchisees. You business model should be effective and easy for the franchisees.

To ensure the success of your business, you should consider the current profitability of your business. You can make money from franchise through different ways such as initial fees, royalty fees for the use of the trademarks of your business, returns from the training of the franchisees etc.

Ask how to franchise my business:

Franchising of the business demands your study and preparation. Let’s have a look at some aspects you should reflect on:

  • Concentrate on the network of your existing business
  • You need to find out potential franchisees for selling your business
  • You must compete with other franchisors who are operating similar establishment
  • You need to evaluate the performance of your franchisee regularly
  • Try to grow the franchise business
  • Last, but not the least you should focus on hiring franchisees

Now let’s find out the steps involved in this process:

Business plan:

First of all, it is important to write an effective and impressive business plan. It should be clear and realistic enough to be implemented. You should not forget to include the background of your business, funds, goals, and future strategies.

Design a manual:

A good operation manual will help the franchisees to understand your business, its functionalities and operations easily. It will act as an instructor to your franchisees on how they should run the business properly. Whether it is printed or posted, that does not matter. You may also make it confidential.

Arrange funds:

The fund is the most important thing. Without fund, you would be unable to do anything. So, you should arrange fund in the initial stages. Fund will be required for research, hiring and training, support costs and legal changes.

Research on future development:

Franchising is also one type of expansion. When you are going to expand a business, you should know the future prospect, possible risk factors very well. It is strongly recommended that you should jump over the scheme only after researching the future development and other aspects carefully.

You should also consider the tips given below:

  • Make a franchise structure that will be able to sell itself
  • Fix an effective strategy for hiring new franchisees
  • Emphasize on the model you are providing to the franchisees
  • Create best marketing strategies.

You can get nothing through shortcuts. There is no alternative to hard work. Therefore, you should follow all the steps and tips discussed here to make your franchising successful. Hopefully, after reading this one, you would have no need of asking "how to franchise my business?"

For more information and guidance, consult The Franchising Institution.