How website analysis can improve the performance of your website

Website analysis is a very useful as well as powerful tool for any website owner. This is because it tells how well a website is working, what type of web traffic it is getting and what products/services of the business are in demand by the consumers. Besides highlighting the positive points, website analysis also tells about the areas that are not working as per the expectations. Though a number of these tools are available these days, taking assistance of free website analysis tool is the smart approach. So what are the details a business can expect to get from web analysis? Check out them below:

• Total number of visitors on the website
• Total number of new visitors
• Position of webpage in the search engine results, as per the keywords on the website
• Percentage of visitors who come from external sources such as search engines, inbound links, etc.

All this data helps in targeting the campaigns to unveil what is working and what is not.

Importance of website analysis

Not one but there are many reasons behind making analysis process important for the website. Here are the main reasons that clearly explain how analytics helps in the growth and success of a business.

1. Keywords and Search Results

Choosing the right and trending keywords is quite challenging. However, it is possible to see the keywords that can help a business through analysis. Besides highlighting the top keywords, it also warns about the ones that can harm the website. This useful tool shows where a business stands in the search engines.

2. Traffic Volume

To gather more traffic, it is required to know from where the visitors are coming. With the analysis report in front of you, you can get to know where your traffic is generated. Moreover, it will also let you know about the quality of traffic. All this is very helpful in improving the quality of your business website.

3. Link Checking

Be it any website, it loses its professional standard if it has bad links. However, with analysis, checking all the links associated with the site can be done quickly. Whether the links are outbound, inbound, external or internal, it will tell about them all.

4. Web Content

• Content is king’, something every business believes in. Hence, having knowledge about the irrelevant content is very important. Website analysis checks the original content and helps in creating friendly and informative content. This is done by delivering details about the most effective keywords and phrases.

To let your website work to your advantage and attract the right flow of traffic, make sure to check in with your map regularly. This will not only keep things on the right track but will also help your business to be the best it can be.