How to Make a Promotional Plan for a Non-Profit Event

Organising a non-profit event for social or charitable cause? You will need to do everything methodically from the start. A non-profit event is aimed at a selective thought process and this in turn may limit the audience to a certain segment of people. What it means in essence is that a non-profit requires extensive and thorough promotional plan in order to ensure that both attendees and volunteers are attracted.

There must be creativity coupled with an eye for frugal marketing oriented tactics to succeed in this particular effort. Furthermore, non-profit organisations do not have access to large amounts of money which they can spend on advertising and thus are dependent heavily on the inexpensive and free category of promotions.

The most ideal way of promoting a non-profit event and ensuring success is to firstly, diversify the promotional events. This can be done by involving volunteers such as students at local institutions and to take up the dialogue to the online platform or the cyberspace. A corporate event planning software can be used to register the event and you can follow strategies such as these:

Identify what you want to achieve from the marketing plan. Even a plan for non-profit event marketing needs an objective, a focus and a goal. In absence of this, it may result in a non-focused promotional message. If the primary goal of the event is to stress upon waste management issues, your number one aim in this case would be to get as many local residents to attend the event.

The next thing is to fix a defined and needed marketing budget for the event which you are organising. In case you are unable to define a budget, be prepared to see your expenses exceeding the amount, which you could have realistically afforded.

In today’s age it is absolutely necessary to utilise the Internet. To create online awareness and visibility, you can set up an account on the popular networking platforms. You can also create a custom website using your event management software. Then use this medium to promote the event. Having an online presence, in shape of a website will give an opportunity to the people who are interested in the event and in your organization to easily locate you and the upcoming events by your organization.

Determine your target audience. The event in all probability would connect with a specific group of people as compared to everyone you know. So it is best advised to market the event to these specific target people and solicit their help for the cause. You can also contact other non-profit groups dedicated to your cause.

Use similar previous events to attract potential and new attendees. You can try to upload pictures and videos of the events conducted in the past on to your social networking sites. You can do the same at your organisation’s own website. These pictures uploaded by you should be captivating and talk about the fun and success of the previous event to encourage people to attend.

Do not forget to ask for support of volunteers to communicate and spread the news at the local level.