How Packaging Design For Wine Influences Consumer's Behaviour

Product packaging is seen as ultimate opportunity by marketers to promote and sell their product through communicating visually with the consumer. Usually, consumer has limited time for shopping and packaging has to be designed in such a way that consumer's decision-making is influenced in shortest time.

After spending huge amount of money on development and testing of new wine, every wine maker of repute would like to have unique packaging design for wine which is carefully and beautifully designed. When customer is looking to buy wine, he/she notices how it is packaged and presented. Attentive Packaging ensures safety and freshness of the product so that end product is delivered in its original content to customer. Classical design is more likely to catch attention of customer than a plain and dull designs. Design pattern of packaging depends on nature of product and target customer segment. Package Designing is not only limited to catch attention of customers but also for ease of convenience and function, environmental benefits and cost effectiveness.

Packaging Design assists in identifying brand and also serves as communication link between manufacturer and consumer. It acts as advertisement of product and presents a display image along with specific information of the product like ingredients, certification, instructions to use, quantity, weight, MRP, etc. Exclusive Packaging can easily distinguish your product with that of competitors' products. Packaging provides customer with all basic information before he can make final decision of purchasing a product.

It is extremely important that high quality product is packed in quality packaging so as to complete an overall impression among prospective buyers. Sub-standard packaging can mar sales of good quality product.

Apart from selling and informative point of view, packaging also covers other aspects of marketing which are directly linked with consumers' experience. Packaging should be functional by nature in the sense that it protects product from damaging and deteriorating during transportation and shipping process. It should be easy to open and product should be easy to use. In addition to being a tamper proof, It should be environment friendly and easy to dispose off.

Well-designed packaging acts as a sales booster of any product and helps in building your brand image. With ever-increasing competition, packaging is regarded as best marketing tool by manufacturers to promote their product on the shelf. According to reports, one-third of buying decisions of consumers are based on packaging of a product. It can be said that in most cases, first impression of a product is usually the last impression.

Colour, Typography, Icons, Design are important factors in packaging which influences consumer's behaviour directly.

Packaging trends have undergone lot of changes in recent times and there are lot of alternatives available to consumer in market today. Manufacturers are changing their product packaging designs on regular intervals to maintain or enhance appeal of their product in the market. Wine makers also hire services of wine design agency who specialize in designing bottles and labels for wine industry.