Role of Product Design Consultancies – Brand Recognition with Innovative Product Design

Your success is determined not by those you left behind but by those who follows you. This holds true for a business as much as it does for an individual. A company’s success is a reflection of the brand value of its products. A product gains recognition in the domestic and international markets only if it reaches the masses and they connect with it. Designing is a systematic structure to ensure brand recognition of any product. The design process is an exercise to meet the needs and demands of the client. The process starts with the conceptualisation, analysing its practicality, preparing the design prototype, developing the product, and finally testing it before the final launch.

The key allies for a design firm are their clients. Product design consultancies have to ensure that the target audience invests in their client’s products or services. For a budding company, establishing a brand value for its products is a fundamental necessity. The design consultancy must analyse consumer trends to do so. These include factors like consumption, customer loyalty, market segmentation, etc. Designing a product for an established brand also requires following established protocols. These guidelines demarcate them from their competitors.

The product design consultancy must incorporate these factors when designing a product to achieve the desired level of recognition.

• Target Audience: The product must aim to reach out to potential customers for a profitable return on investment by the company. This ensures sustainable manufacturing, advertising, and marketing.
• Innovation: Designs that break monotony will make a product stand apart from the competition. Innovation is a must for feasibility based on the availability of resources and materials.
• Practicality: The product design must be in sync with its practical applications. These include ensuring ease of storage and intuitive usability. A vague or puzzling product tends to shift the focus of customers to other brands.
• Scalability: The product’s design and materials often determine its scalability as well. Even a top-notch product will fail if it cannot supply the market’s demands. It is important to strike a balance between the financial and time cost of acquiring materials, manufacturing, assembly, and quality.
• Packaging: Storage and portability are crucial, but innovative product packaging also bestows an identity. Customers respond positively to products that are packaged and presented well. It is the first impression a product makes on a consumer, and as such, it is vital for branding.

From small start-ups to multinationals, products are recognized and trusted by the brand value they are endowed with. A product design consultancy aids in creating recognition. In turn, this helps the product and the company to surge ahead of the cut-throat competition.

About the Author:

HJC Design are Yorkshire’s leading Product Design Consultancy. From initial concept through to manufacture, HJC Design create inspiring products and new brand identities that offer real value and bottom line benefit.