Tips To Ensure Fast Loading of Media on a Website

Author: Gurjeet Singh

When the images don’t load fast on a site, it makes the visitors impatient, and at times, forces them to leave the site. Such negative user experience needs to be avoided at all costs. This article lists out a few pro tips for ensuring the optimal loading of media.

There is no arguing that one would want a website to appear spectacular with stunning images and a phenomenal design. However, no matter how beautiful the site looks, its load speed can have a negative impact on the user experience. Here are some tips to ensure fast loading of media on a website.

1. Choose the correct file format

While working on images, one must remember to save them in a format which is most suitable for the web. There is a host of formats available, some of which include the following:

  • SVG (Scalable Vector Graphics) – Irrespective of the size on the screen, this ensures that the quality is intact. It is mostly applicable for logos.
  • PNG (Portable Network Graphics) – This is by far the best option for uploading high-resolution images.
  • GIF (Graphic Interchange Format) – Perfectly suitable for simple animations.
  • WebP – Highly supported by the Chrome browser.
  • JPEG or JPG (Joint Photographic Experts Group) – A great option for scalable images.
  • JPEG-XR – This is an enhanced version of JPEG, and is supported by IE browsers.
  • JPEG2000 – This is a higher-quality JPEG format supported by IE browsers.

For expert advice on this aspect, one may consult a reputed website designing company in Delhi, such as, Web Solution Centre, which has a team of proficient designers and web experts.

2. Opt for Lossy formats

For the uninitiated, lossy formats are those, which allow losing or altering of information from the original file. Smaller the file size, faster will be the loading speed. Lossy formatting aids in eliminating the unnecessary data from the image, thereby, resulting in a reduced file size. Lossless formats, on the other hand, enable compressing of the pixel information. By opting for lossy formats, one can enjoy a wider choice of file quality and sizes. It is also possible to convert lossless into lossy. Some examples include replacing a lossless file with a low-quality JPEG image, or perhaps, reducing the size of GIF while converting it to WebM/MP4 formats. An experienced Website Designing Company in Delhi can render help and assistance on this subject.

3. Adjusting the image quality

At times to match the screen resolution, one may need to lower the quality of the file. The good news is that lower the quality, the smaller will be the size of the file.

Of course, there are several other approaches to ensure optimal loading of media. For more suggestions and best practices, one may get in touch with a premier Website Designing Company in Delhi.