Why Promotional Products Are Effective For Your Business

The whole purpose of advertising is to generate revenue for your business and the awesome thing about promotional products is, they are designed to for it. They are a proven, cost effective way of advertising your company to a large audience while doing minimal work.

Offer something tangible for the intangible

You have to spend money to make money. The law of reciprocity: Give, and you shall receive. Most of the time, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product will make the recipient most likely to do business with you. Research found that 52% of participants given a promotional gift ultimately did business with that company. The remaining 48% of participants said they would be more likely to do business with that company in the future because of their gesture.

Giving out promotional products is also a very effective way of starting a conversation with a potential customer. Handing something over allows you to "break the ice" and engage that person in conversation and because you gave them something, he or she is likely to listen to what you have to say.

Repeat Exposure and Reach Wider Audience

Promotional items have a great ability to reach an audience. The most obvious examples of how this is accomplished are by using pens and t-shirts. Promotional products such as pens and t-shirts can help you reach a wider audience. People who wear your custom t-shirts will expose your brand to others, while pens are always being shared around offices or between friends.

Promotional products that are passed along will also reduce your cost per impression. If you gave out 100 promotional products to 100 people and each person passed it around 100 times, you’ll gain 1 million impressions with just 100 items! What’s more, 62% of people who receive a promotional product will give it away before throwing it out.

T-Shirts: These can be viewed as walking, moving, breathing billboards for your company. Promotional t-shirts are often worn to market or simply while out on the town exposing themselves to hundreds or thousands of people.

Pens: These change hands at an alarming rate. People are constantly taking notes, jotting down grocery lists or writing entire reports with pens, but most importantly, they’re sharing. This allows your retractable banner pens to reach an astronomical number of demographics during its life cycle.

Generate revenue

According to a research, companies whose sales people utilized promotional products did 22% more business than those sales people who didn’t.

Due to high exposure rates, promotional items create a positive affiliation with your company and can help to generate sales at an alarmingly rapid pace. This means you’re going to be recommended more often than a company who did not use promotional items because of your giving reputation and that’s a great feeling!

Online, Internet and digital marketing are emerging as the basis for future marketing efforts but that doesn’t mean we should abandon past, proven marketing strategies. Learn from the past, embrace promotional products and enjoy the ROI that comes with them.