Online Event Hosting and Google

Google is continuously evolving its search algorithms and this can directly impact the online sale of event tickets. It is common knowledge that it is imperative that a website is easy to use if an event wants to sell tickets and collect registrations online. Google is constantly revisiting its mobile search results algorithms. It aims to provide better access to its readers to interact with the websites.

One important principle is accessibility and a website is as successful as its accessibility ease. The more people that are able to visit the website, the more likely they are to gather details of the event, thus impacting their attendance of the event.

Google has now expanded the use of mobile friendliness as a ranking signal. This means that if someone searches for something on mobile, the search results will only show the mobile friendly results. You must remember that more than 60% of registrations are routed through a mobile device based on the type of events and factors like the industry and the intended audience. Mobile is increasingly becoming the preferred choice of medium to access internet. So as an event manager, it is essential that your online event management module is supported by mobile access. Also your business website should be mobile friendly or else it will lose out on the search results executed on mobile interface.

Thus, you should opt for a mobile friendly online registration and event website. This will provide the planner with an advantage to conveniently optimize the electronic presence of the event considering mobile devices. In addition, the social media integrations can be enhanced to encourage audience attendance and event information sharing. Also, event manager would be able to identify e-Marketing upgrades, which can improve the campaign and also introduce better customer relationship management systems. There are online event management companies which offer flexible and comprehensive solutions which can help them to customize the event for mobile access platforms while also improving the online user experience and offering a seamless payment gateway. These online solutions, can help in an instant creation and designing of a mobile optimized event website. It also offers a registration form which are analogous to the desktop settings to ensure uniformity throughout. In some programs geolocation feature can also be embedded, which can help the audience in planning al personal program for themselves. These mobile friendly modules also allow for social media upgrades which can project the events exposure to a whole new level. You can build in a tab to promote the registered users to share the event on their own social media profiles. You can also invite them to provide their comments, feedback and ideas on the facebook event page. These online event management programs also allow for e-marketing advancements of features. These provide you with support in drafting and creating impactful content for emails. Also, they automatically can compute the information processed to give statistics on sent, opened, undelivered or subscribed to. Thus, there are many benefits of a mobile access to your online event presence and you can also find out if your website is mobile friendly or not using the Google’s "Mobile Friendly test tool".