Does Bulk SMS Services Help E-commerce Conversions?

Author: Karan Gupta

Bulk SMS services provide the owner of ecommerce website with unique opportunity. With the help of SMS technology they can bridge the gap in customer service offerings. This will help in ecommerce conversions over time. Depending on where and how you use the texts will determine whether you are able to streamline your site so as to sell more goods to ideal customer base. With bulk SMS services, you can definitely expect a boost in sales and customer retention rates from the time you begin promoting your new text services.

To an ecommerce website owner, bulk SMS is the process of sending large volumes of SMS messages through bulk SMS service provider in India to intended audiences. These audiences can be past customers, prospective customers or simply fans that have opted for SMS services that is promoted on website of the company.

Those who are dealing with ecommerce sites know that even if there is small improvement in conversion ratio, it will have great impact on your bottom line. As an online seller one of the main goals should be to use the service of bulk SMS service provider in India to send bulk SMS service so as to improve conversion rates across all of the key areas. Some of the sellers also get the desired result using social media or online marketing tactics. However, the most practical and high conversion of all the methods is still to send SMS messages.

Bulk SMS can prove to be advantageous for a company in the following manner:

  • Customer service: With the help of bulk SMS, customer services can be improved. The customers can text your brand with any comments, queries or insights on your service. In case there is a problem the customer can use the SMS service to communicate the problem and can ensure of satisfactory and smooth return process that results in improves customer service.

  • Repeat purchasing and customer retention: With the help of bulk SMS that conveys about promotions and discounts repeat purchasing as well as customer retention can also be improved.

  • Payment security: With many fraudulent activities taking places, customers are weary of making any online payments. However, with the improvement in authentication processes this problem is also taken care of. When making any purchase, customers will be sent with a special code on their mobile phones before their payment is accepted thus reducing the chance of credit card theft or fraud.

  • Shopping Cart Conversions: Bulk SMS can be used for shopping cart conversions by supporting the entire delivery process. This can be done by updating the customers at each stage such as receiving the order, dispatch message, and delivery notification. In case of lost buyers you can easily direct them back to the cart process after they have abandoned the goods by offering them small additional discounts by sending them a SMS.

  • Website Loyalty Program: Bulk SMS can also be used to run website loyalty program for those customers who purchase regularly by rewarding them with exclusive discounts that is only available to SMS list around special occasions. Also you can encourage new customers by providing them with additional discounts too.

With so many advantages and survey proving that most of the customers who have chosen to get promotional messages from a retailer visit their website or store when sent bulk messages it can very well be concluded that bulk SMS services help E-commerce conversion. Hence it should definitely be included into the marketing plans if you are thinking of improving your ecommerce sales.