Creating an effective content strategy for the coming year

As the year is coming to end, every manager would be in a fix to come up with a better strategy for their business to outgrow their potentials.

Engagement is the buzz word and the efforts are always directed towards enhancing the same through a mix of strategies. The challenge has been omnipresent always. How do you continuously churn out new ideas that can glue your customers to your website?

Content marketing is quite an intimidating task, but has become necessary, as an art of brand awareness program. It’s easy to get lost in the whirlwind of SEO elements, content guidelines, audience interests and promotional strategies. But at the heart of it, content marketing has one simple central tenet: Deliver fresh, unique and informative content that taps into the interests of your target audience.

Here is a full proof plan to make way towards the appropriate strategy that is sure to work for your brand in an effective way.

Get to know your target audience:

One of the crucial and foundation steps to any strategy is to get acquainted with the target audience. Because the while strategy would revolve around them. So it is essential to get an inkling about their preference and choices and the things that motivate them. Not having a good grasp of your audience while trying to serve them streams of content is like someone setting up on a busy street corner and yelling nonsense into the wind — perhaps one or two people may stop to inquire, but for the most part, crowds of people will pass by without a second thought.

Identify your mission and goal:

Before you start brainstorming ideas, it’s a wise idea to sit down and really think about the aims of your content beyond the SEO benefits. This will help give you an anchor to all of your future assignments.

Research:

Stay up to date and feed fresh ideas, cause that will only bring the engagement rates.

Draft ideas:

What is important to note is that your content efforts shouldn’t be entirely dedicated to self-promotion — if all your posts are ads about your product, then you’ll lose visitors quickly. Instead, you’ll want to create content that is helpful and informative for your audience.

You can start to explore various media for communicating your best ideas — a straight blog post will certainly do for many of your posts, but some might be better suited to an infographic or a video.

Make them popular:

Post them and share them widely. Tracking the posts and their engagement rates would help in creating more effective ideas. If a particular subject is demonstrably more popular than others, then try to emulate that effect with something similar.