5 Promotional Items to Give Away to Your Customers in 2017

Make sure that you choose the right product to give away for your trade show or conference. The product needs to be cost-effective, creative, unique, and branded. You also need to partner with the right product supplier to ensure a smooth marketing campaign.

Participating in various trade shows, conventions, conferences, job fairs, and other networking events are perfect opportunities to get your name out there, improve your brand recognition, and network with your target audience. But first, you need to make your space attractive and welcoming enough that people will willingly come to your booth.

A proven and effective way to market your business during these networking events is to give away freebies. Freebies will please your leads and existing customers alike, and will make them feel appreciated. If done well, they also make your brand more recognizable and memorable. They will also help convey what your brand stands for.

The problem is that the market is already saturated with various giveaways. There are so many different products out there that you can give away that choosing which item to give can be a challenging prospect. One wrong move and your booth could flop, which is why you need to choose a promotional item that will be the best fit for your company, your brand, and your audience.

3 Important Qualities of a Great Giveaway

Here are some of the things you need to consider when choosing the right giveaway for your business:

First, it needs to be cost effective. Expect huge crowds during trade shows and conventions, which is why you will need to have a large stock of things to give away. Know what you can afford. Choose quality over quantity. It’s better to give away a limited number of quality items to selected and targeted leads than to hand out cheap items to every attendee you see.

Set a budget for the promotional giveaways and stick to it. Keep a tight rein by allotting a specific number of giveaways for each day of the trade show or conference.

Second, it needs to creative and unique. Don’t fall for the familiar trap of giving away items that all the other booths are giving away as well. Choose something unique and incredibly useful. For example, instead of giving away an ordinary ink pen with your logo on it, why not give away banner pens or flag pens, which give you more space that you can use to either promote your product or provide useful content to users.

Third, it needs to be branded. Make sure that all of your giveaways and collateral are consistently branded. Branding consistency is important in order to eliminate confusion. You need to have a consistent brand all over your giveaways in order to instill confidence to both potential and existing customers. Do this by using the same logo, color, and font in all your branded merchandise.

Fourth, it needs to be sourced from a reliable company. You need to choose a company that already has a track record of providing high-quality promotional items such as custom pens in Australia. In this regard, Banner Pen has an impeccable reputation of providing well-made promotional banner pens to small businesses and large enterprises in Australia.

What Promotional Items to Give in the New Year

Here are the branded items that you can give in the coming year:

USB Car Charger. Giving away car chargers will guarantee that your freebie won’t be thrown away in the bin. This is a useful gadget because almost everyone has a smartphone that needs to be charged. This giveaway will benefit people who are always on the go and are usually away from their home or office.

Water Bottle. Water bottles are great items to give away because they can be reused and people need to stay hydrated all day. These are also handy to carry around, so you can expect more people to be exposed to your brand.

Hand Sanitizer. During networking events, you need to work the floor, meet a lot of people face-to-face, and shake hands. People will be grateful to get one and instantly use one of these small, nifty bottles of hand sanitizer.

Tote Bag. People will always find it useful to lug around a comfy tote bag with which to carry all the other goodies they receive in a trade show. Aside from this, a tote bag can also be used for grocery shopping or for a quick weekend getaway.

Promotional Pens. This is the most popular item to give away, so you need to make yours creative and unique. Instead of traditional pens, use banner pens or flag pens because these things are informative and will stand out in the sea of promotional items that an attendee will receive in a trade show or a marketing event.