Link Building One of the Toughest SEO Job In 2014
Link building is known as one of the most important part of SEO deals in 2014. Although, it is not an easy job for search engine optimizers now still if done correctly, link building works excellent to catch a crowd of visitors. Still the foremost thing for Google users to understand is that link building is not going to be dead but it will be definitely from the penguin update where many websites are subjected for penalty for being engaged in manipulative link schemes. Keeping all these fear on mind, some people have decided to stop link building completely which is not a good idea. Actually, building links is an integrated part of SEO because it is significant for algorithm.
The main thing for you to understand is that link building is the key to real visibility in organic search. One should invest in SEO deals according to its objective about visibility. If you want your site to be more visible online, you should invest in resources accordingly. With the introduction of Hummingbird, the new Google algorithm, relevance is the new option for link building. It is more commonly named as link scheme.
Difference between link scheme and link building
SEO experts need to understand the difference between link scheme and link building more now because it is really a tough task to navigate. In 2010, link scheming got the topmost ranking in Google. This is the only thing to draw algorithmic penalties in the current time. Under link scheming following features are involved-
- Marketing of pagerank passed links
- Creation of link networking for link building
- Link for back linking
- Widespread content marketing and keyword reach posts
- Launching of press releases with optimized anchor text
Apart from this there are also some points on which one can understand that what not to do for avoiding penalties. Links within a content possessing lesser relevance will not be entertained. Links to spammers and irrelevant sites will be charged.
How to play link building safely?
If you are working for search engine optimization deal, you should employ your attention to external link building. this is good to impart your efforts for editorially offered links. You cannot suspect on these links because they are approved and human intervened. Another thing to know is that quality works better than quantity in hummingbird algorithm of Google. Building series of few but reliable links is a good idea and you can contact to trustworthy sites for more impact. Link building is good idea when done with perfection to catch genuine interest of clients in websites.
The last but the most important thing to understand in this series is that there is no more short cut to link building now. It is really not easy to play with link scheme under hummingbird algorithm of Google. You will have to spare your money, time and energy now to overcome the fear of Google reaper. So, are you ready to experience the all new change in link building in 2014.
Author resource
This article is written by Aalbert Lee. He has given valuable information on how to manage a company which is at the top position in the market and also to handle competition. He is now a writer who has taken to educate readers more about best seo services and its ways.