Hybris E-Commerce Platform – Meet the Modern B2B Requirements

Author: Sandeep Arora

In a B2B situation, the other business you are transacting with is also a ‘customer.’ Hence, you also need to deliver an excellent customer experience to them. The Hybris E-Commerce platform is a versatile system designed for your B2B requirements to help you deliver a B2C-like experience to every client. By personalizing your services and effectively targeting every customer, you should be able to acquire and exploit fresh market opportunities. Likewise, with Hybris E-Commerce, you can manage an extended network of distributors, partners, and suppliers, and support many different business models using a single platform. That way, you can reduce costs and keep things simpler.

Hybris E-Commerce is a robust B2B commerce solution that is ready to deploy and use. It is easy to set up, so you do not spend a lot of time figuring it out or training your staff on how to use it. In no time, it lets you customize contextual experiences for any particular target group, and its intuitive interface makes it easier to edit your website’s layout. The platform lets you manage your entire catalog and your content from a centralized location. Using the same platform, you can manage different aspects of your business, including your relationships with your distributors, partners, and suppliers.

Self-Service, targeting, personalization, and support features are highly advanced in the Hybris E-Commerce platform. This makes it easier to configure products and find or navigate them. Similar to a B2C platform, Hybris E-Commerce makes order processing a breeze across all channels, so you can easily accomplish complex arrangements such as multi-channel fulfillment, order replenishment, and bulk ordering. The platform caters to different kinds of payment options, purchasing processes, and buyer types and lets you create better customer experiences to keep your clients coming back.

The Hybris E-Commerce Platform lets you look at your customers’ behavior in real-time, and you can use this opportunity to provide a personalized experience, which is relevant to their requirements. The same platform lets your customers place their orders and manage their own account directly on your website too. Moreover, the system enables them to assign to certain employees the rights to purchase, maintain individual budgets, and set up limits. Hybris E-Commerce supports complex product specifications and configurations and lets you establish an online community that can guide your customers to the right product.