Corporate logos on basketball jerseys- bad idea?

We are all used to of seeing corporate logos everywhere we look. From highways to our phones, we see logos plastered everywhere due to millions spent on corporate branding and advertising. Companies and businesses routinely compete for any space they can find to squeeze in. The fight to shine above the clutter is almost constant. The Darwin’s struggle of survival theory couldn’t be truer when it comes to branding

It was a few decades ago that we started seeing more and more displays of logos in the areas of interest with regard to their target market. One of these areas was sports and one of the most coveted places was on the players’ sports uniforms and jerseys.

The newest news about this is that soon basketball fans would see corporate logos on ads on NBA jerseys. This will help the companies gain important space right in front of the target market’s eyes and open up a way to get more money in for NBA teams.

Even if for now a very tiny space is being given to logos it could be expected to increase in the future if it works in everyone’s favor. One can imagine a future where these corporates could control the identities held by these teams and people’s perceptions of them.

However for now it has greatly upset a lot of sports fans. Mainly because it ruins the aesthetic of their favorite sports jerseys. It also makes one thing how slowly all areas of the public interest will be take over and cluttered with corporate logos everywhere. Safe to say this will ruin the experience for several.

Many players see the jersey as an integral part of who they are as a player and they believe that letting companies put up logos on something so sacred would ruin their identity.

It’s disheartening to see how everything used to be clean and purely sports related and now everything from stadiums to sports shows to tickets has been taken over by logos. It not only disturbs fans but also gives away a lot of control to these companies who will make decisions for teams based on their own goals and what matters most to them as purely business related entities. It would have made teams miss out on a lot of funding and money but sometimes it just may be the best thing to keep sports and corporate logos separate.