Major Differences between Mobile & Desktop Keywords

One of the main reasons for carrying out mobile keyword research is that you could be missing out on keywords that your audience uses on mobile that they don't use on desktop.

Have you ever heard of term Mobile Keyword Research? If not, there is no point in beating around the bush. The trend of mobile keywords has recently gained so much attention when people started shifting from desktops to their mobile phones. Today a large number of Internet marketers have started incorporating them while structuring any marketing campaign. There is not much difference in desktop and mobile keyword; the whole purpose behind this is to put them in separate tabs.

According to a report by Smart Insights, mobiles account for almost 51% of the times spent by people on digital media. A large number of people consider mobile internet as the actual internet. Well this statistics is now the eye opener for the majority of internet marketers, where they need to put in extra focus on mobile marketing and use relevant mobile keywords.

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Let us understand how to go about doing mobile keyword research and driving more and more leads out of your marketing efforts.

Difference between Mobile Keywords and Desktop Keywords

In the beginning we need to understand the process on how searches take place on both mobile and on desktop. This will help you give a clear picture of the difference between the two.

"Mobile Keywords" are the keywords that are optimized for the mobile platform. Plus mobile keywords need to be short and precise because short keywords are much easier to type on a mobile phone or tablet. As a matter of fact people try to cultivate various search queries on mobile than they employ on desktop.

What are the stark differences?

Typed queries vs. Spoken queries: Majority of people use typed queries while searching on their desktops, since it is much convenient to type. On the other hand while walking or driving people prefer employing voice commands, since it is difficult to type while carrying out the above activities.

Typo-errors vs. Typo-free queries: On a mobile phone, it is much likely that people will make typing errors. It is bound to happen when using thumbs and fingers while typing on a screen as compared to typing with a keyboard.

Local queries vs. Informational queries: The one major difference pertaining to mobile and desktop keywords research is the nature of the query that we choose for our devices.

The different types of queries that we might employ either on mobile or on desktop is a major factor. That is why it is crucial that we optimize keywords for mobile phones as well.

But you must be wondering why so much emphasis on Mobile phones? Why there is so much accent on mobile keyword optimization?

Mobile has quickly become a major source of internet browsing and have already surpassed the mobile tipping point. Mobile media sites have also become the primary source of commerce, no doubt. Moreover, the number of smartphone users keeps on climbing the ladder bringing in a new age of mobile media marketing and mobile web design. We are getting more and more addicted towards using the smaller screen for everyday shenanigans.

You simply can't ignore the rising popularity of mobile phones anymore. Still if you want additional reasons to satisfy yourself, look at this astonishing mobile marketing stats for 2016.

1. Over 36% of mobile subscribers use iPhones or iPads to read email and 34% of subscribers only use mobile devices to read emails.
2. 80% of internet users own a smartphone.
3. 48% of consumers start mobile research with a search engine.
4. 33% of consumers start mobile research with a branded website.
5. 26% of consumers start mobile research with a branded app.
6. Apps account for 89% of mobile media time, with the other 11% spent on websites.
7. Tablet devices account for the highest add-to-cart rates on e-commerce websites at 8.58%.
8. Over 50% of smartphone users grab their smartphone immediately after waking up.
9. The percentage of companies optimizing email for mobile devices increased by 22% in 2014.
10. The two most popular ways companies are optimizing for mobile are 1. using a simple template that works for all devices (52%) and 2. creating a mobile responsive email template (39%).
11. 68% of companies have integrated mobile marketing into their overall marketing strategy.
12. 71% of marketers believe mobile marketing is core to their business.

Enough numbers for you? Well I hope so!