Author Tips - Using Book Publicity Services to Advertise Your Book

Book promotion is a common struggle for many authors and publishers. Writing, producing, and publishing a book is one thing—but putting it in front of people is a whole new ballgame. This is why it pays to talk to people who have already done successful book campaigns in the past. It’s a great way to learn about works and what doesn’t when it comes to promoting your new book. There are also book publicity services that you can consider if you want to have an expert team behind you as you promote your book.

If you have a new book up for promotion, here are some useful tips to keep in mind as you map out your plan of action:

1. Build upon your publisher’s efforts. Don’t hesitate to circle back to people and outlets that your publisher has already reached out to in the past. It’s always a good idea to build upon the foundation you have already set. If your publisher’s in-house publicist has created an old press release and an accompanying kit for the book, use this as kicking ground for your next wave of publicity efforts. Perhaps you can consider releasing an advanced reader copy to the same outlets and media people or follow up for some exposure. This is also a good way to expand and strengthen your network and connections, which can only mean good news for your next projects.

2. Establish an actual book publicity plan. If you are not already doing this, consider book publicity services that can do the grunt work for you. This could mean an organized book tour, a second wave press release, interviews on your local TV shows, newspapers, and/or radio stations, and other book marketing strategies that will help promote your book to your target audience.

1. Build and maintain an online presence. Consider establishing a website for our book, creating a blog and updating it on a fairly regular basis, and maintain the online presence through different social media outlets where your target audiences are. This will keep you afloat in a sea of books and book authors all vying for your audience’s attention.
2. Finally, really consider getting help from a book publicist or book publicity services. They can help you avoid common mistakes that self-promoting authors usually make, which often costs them more money than they will ever spend on professional book marketing services.